2013201220112010200920082007200620052004 RSS News Feed < Prev 1234567891011121314 Next > 4/17/2013 Digiday - Has Brazil Sold out of Digital Agencies? Agencies have flocked to Brazil in recent years, snapping up any digital firms they could get their hands on ahead of the 2014 World Cup and 2016 Olympics. Brand marketers will spend big bucks around both of those events, and agencies want a piece of the action. Read More 1/16/2013 Advertising Age - SapientNitro Buys Digital Agency iThink in Brazil SapientNitro is buying iThink, one of Brazil's last digital agencies to remain independent after several years of rampaging through Brazil's digital market by the world's biggest ad holding companies. Read More 1/15/2013 Strategy Magazine - SapientNitro Hires New CD Alison Garnett joins Toronto’s SapientNitro creative team as a creative director, reporting directly to CCO Gaston Legorburu. Read More 1/10/2013 Advertising Age - Sapient Makes Another Date-Centric Acquisition On the heels of snapping up two firms, Iota Partners and Second Story, Sapient has acquired data-centric company mPhasize. Read More 1/9/2013 Huffington Post - Tides Are Changing for Consumer Electronics The real promise of new technologies is the way in which they will improve consumer experiences, both inside and outside the physical store. Read More 1/7/2013 Mobile Marketer - NASCAR turbo-charges mobile strategy with responsive design, second-screen app NASCAR is turbo-charging its mobile strategy for 2013 with a revamped Web site that leverages responsive design and a new application to enhance the viewing experience for fans. Read More 12/21/2012 The Boston Business Journal - Ad Shop Soars After 2009 Acquisition After years of helping companies create digital ads, Boston IT firm Sapient (Nasdaq: SAPE) plugged into the traditional marketing world in 2009 with its acquisition of ad agency Nitro Group in New York. Read More 12/19/2012 WWD - More Consumers Using Digital Devices to Shop According to GfK Roper/SapientNitro's consumer shopping survey about the in-store versus mobile-tablet shopping experience, smartphone owners are putting smartphones and other devices to greater use this year and across a variety of shopping behaviors. Read More 12/18/2012 Contagious - Retail Trends / Seamless Technology Retailers who provide consumers with engaging, digitally-enhanced experiences can see additional in-store sales increase by as much as 40%, according to SapientNitro’s Insights 2013 study. Read More 11/17/2012 MediaPost - Lancome Launches Optimized Mobile, Tablet Sites Designed and built by SapientNitro, Lancome’s updated mobile properties include product detail pages featuring color swatching, videos, how-to information and user reviews. Read More < Prev 1234567891011121314 Next >