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Aug 04 2014

Consumer Goods Giant Mondelēz Appoints SapientNitro

 

4 August 2014, Australia – Mondelēz International announced today it has appointed SapientNitro, part of Sapient (NASDAQ: SAPE), as their lead digital agency across Australia after a competitive pitch.

 

 

SapientNitro is now responsible for all digital activity across all interactive platforms; web, mobile, and social as well as delivering digital creative, content, analytics, and technical execution across their portfolio of confectionery and food brands, including Cadbury Dairy Milk, Kraft Peanut Butter Spreads, Philadelphia, and Zoosh amongst others.

 

 

Earlier in the year it was reported that the consumer goods giant’s global goal is to grow mobile and digital from about a quarter of its media budget to more than half of all spending by 2016, said Mark Clouse, the company's North American president. In Australia these numbers could reach 60% by 2015 and increasingly, as many of the company’s smaller brands are shifting all their ad dollars into digital, SapientNitro will also become those brands’ de facto ‘agency of record’.

 

 

Mondelēz International Head of Marketing Services, Anthony Ho said, “We appointed SapientNitro because their agency was the clear stand-out at demonstrating they had the speed and blended skillsets of technology and creative we needed to help achieve our ambition; to work in new ways in a world that is changing dramatically due to digital. Their technology pedigree will support us through what will be a massive ‘whole of company’ digital transformation piece. A big focus for us is on creating content that helps each of our brands tell their unique stories. We really believe in SapientNitro’s Storyscaping approach - that’s what we want.”

 

SapientNitro Vice President & Managing Director Australia Marcos Kurowski said, “For us it’s an amazing opportunity to work with a great company with wonderful brands and accelerate both their investment in digital as well as their results. We all know digital plays such a big role in people’s lives today and at SapientNitro we are uniquely positioned to bring together systems thinking and storytelling which will help Mondelēz connect with their consumers in powerful ways. We are very much looking forward to our partnership together”

 

 

Ends

 

 

For further media information please contact:

EVELINA LYE, Marketing Lead, APAC

desk +65 6671 4933 (ext 4009) | mobile +612 9581 2961 | elye@sapient.com

 

 

 

About SapientNitro:

SapientNitro, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking.

 

SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, and in Australia include Ardent Leisure (Dreamworld), BT Financial Group, Carlton & United Breweries (CUB), Comvita, Luxottica (OPSM), Mondelēz International (Cadbury Dairy Milk, Kraft Peanut Butter Spreads, Philadelphia, Dairylea, and Zoosh), ResMed, RACQ, Suncorp, Super Retail Group, Tourism and Events Queensland (TEQ), and Unilever (ice cream division).

We serve our clients in 31 cities across The Americas, Europe and Asia-Pacific and in Australia have offices in Sydney, Melbourne and Brisbane. For more information, visit www.sapientnitro.com or follow us on Twitter @SapientNitro.

Sapient is a registered service mark of Sapient Corporation.

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