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Jul 23 2014

Clear’s New Global Digital Platform Unites International Brand

 

Unilever’s CLEAR Hair Care brand have partnered with SapientNitro, its global digital agency to begin delivering a new interactive presence. The new CLEAR website is built on Unilever’s global digital market platform and uses a central content management system to introduce a number of new features which include; e-commerce, mobile-specific templates and social network opportunities for different markets. All content plays to one universal template for cohesive branding, meaning targeted local improvements can be executed quickly on a global scale as well as providing a consistency in tone, messaging and user experience across platforms.

For the launch of the global website, SapientNitro is working with CLEAR’s global creative agency, Arcade, for the creative elements and visuals. SapientNitro will also program manage multiple market requirements, with over 40 unique local agencies to ensure a successful worldwide rollout.

 

The platform is now live in, China, Italy, Brazil, Japan along with a global hub which houses them. The website rollouts will continue over the next 10 months and include launches in 70 more countries, many  of which are in Asia Pacific.

 

Tyler Muñoz, SapientNitro’s Client Services Director, said that “working with the CLEAR team is an exciting assignment given the complex markets the brand operates in. This is the largest activation within Unilever’s global digital marketing platform and in partnership with the global brand team we have been able to provide improvements for consumers' digital experience at a local market level.”

 

About SapientNitro:

SapientNitro, part of Sapient®, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s Idea Engineers represent a connected powerhouse of creative, brand and technology expertise - one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @SapientNitro.  

 

Sapient is a registered service mark of Sapient Corporation.

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