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Apr 09 2013

Jeff Collins Returns to SapientNitro as Creative Director, Experience Design

 

BOSTON – April 10, 2013SapientNitro, part of Sapient (NASDAQ: SAPE), announced today the rehire of Jeff Collins as creative director, experience design, effective immediately.

 

Jeff joins the agency’s evolving New York office, where he will be responsible for developing and overseeing experience design capabilities. He will also help the creative department meld creativity with technology allowing the agency to tell always on, never-ending brand stories. Jeff will report to executive creative director, Christian Waitzinger.


Jeff possesses over 15-years of experience in interactivity for web, desktop and devices. Jeff also has background in visual design and communication and an expertise in design management and strategy. Over the years, Jeff has worked with clients like Verizon, Rolls Royce, Barclays and Hilton.

 

Jeff joined SapientNitro in 2004, previously working in the London office as a creative director. There, he managed design teams and worked with major corporations and technology ventures on the design of e-commerce websites, integrated multi-channel customer relationships, enterprise IT systems as well as wireless and mobile services. Afterwards, Jeff began working as a client at UK Telco Orange as head of user experience for e-commerce. During this time Jeff gained invaluable insights into the role of design thinking within corporate environments.

 

About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking.

 

SapientNitro’s Idea Engineers represent a connected powerhouse of creative, brand and technology expertise - one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in cities across The Americas, Europe and Asia-Pacific.

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