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Feb 28 2012

SapientNitro Hires Strategy Veteran as Vice President of Marketing Strategy and Consumer Insight

 

BOSTON – February 29, 2012SapientNitro SM, part of Sapient (NASDAQ: SAPE), today announced the hire of Scott Karambis as vice president of marketing strategy and consumer insight, effective immediately.

Scott joins the growing Boston office, where he will help lead the strategy team there. In this new role, Scott will be responsible for developing strategies and infusing consumer and competitive insights into SapientNitro’s strategic marketing plans for leading clients building their brands at the intersection of marketing and commerce. He will also help to implement new research approaches and methodologies.
 
Before joining SapientNitro, Scott led strategy and account planning departments at a number of agencies in Boston and New York, including Mullen, Grey and Amalgamated. Scott has developed strategic approaches across a broad range of clients and industries, including: travel, toys, restaurants, retail, financial services, technology and healthcare. In addition to his agency career, Scott has published short fiction pieces in The Quarterly and GQ Magazine and wrote research methodologies for Adweek.

Before his career in marketing, Scott studied and taught creative writing and literature at the Iowa Writer’s Workshop and Harvard University.

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.


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