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Apr 18 2012

SapientNitro Featured in thenetworkone’s “The World’s Leading Independent Agencies 2012” Publication, in Association with Campaign Magazine

 

SapientNitro London included for a second consecutive year

 

London - UK, April 19th,  2012 – SapientNitro, part of Sapient (NASDAQ:SAPE), has been featured in the brand new 2012 edition of “The World’s Leading Independent Agencies 2012” published this month. The publication is printed annually on a non-profit basis by thenetworkone, the world’s leading independent agencies organisation, in association with Campaign magazine in London.

 

Inclusion is by invitation only, and decided by a joint editorial board of thenetworkone and Campaign. The publication is not a ranking by size, or success in awards festivals; but rather, a series of inspirational articles written by thirteen agencies, from every continent in the world, judged by this editorial board to be creative and thought leaders in the marketing communications industry.

 

Nigel Vaz, senior vice president and managing director, SapientNitro said, “We are thrilled to have been asked to participate in The World’s Leading Independent Agencies 2012 for a second year. We believe that we have a fundamentally different philosophy to the rest of the industry and that innovation, integrated skills and connected thinking are at the core of our differentiation.”

 

Julian Boulding, president and founder of thenetworkone, commented: “The independent agencies you’ll find in this publication are still managed by their owners and/or in many case, their original founders. These agencies are driven by a passion, a commitment, a readiness to improve and to change, and the energy to grow through their own efforts, rather than by acquiring their competitors.

 

Furthermore, they seek out new ideas, new technology and new communications channels.  They are driven by curiosity.  Their culture is collaborative rather than controlling, reflecting the values of today’s younger generation.

 

As the local offices of the traditional network agencies slash their staff numbers, these agencies are growing.  This is not because they can spend tens or hundreds of millions of dollars buying up the latest digital sensation from New York or Silicon Valley, but because their clients are giving them more work!”

 

View our profile and a selection of video case studies showcasing our work on the specially created ‘World’s Leading Independent Agencies’ website

 

 ENDS

 About thenetworkone

Headquartered in London, thenetworkone is the world’s leading independent organisation for independent agencies. thenetworkone works with more than 400 independent agencies in 84 countries worldwide, “custom building” international agency networks, for marketing clients and their lead agencies. thenetworkone hosts “The Independent Agency Showcase” at the Cannes advertising festival and other leading festivals around the world.

 

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro

 

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Sapient is a registered service mark of Sapient Corporation.

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