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May 22 2012

SapientNitro and Earphone Bully Take Action and Speak Up To Bullying

 

Earphone BullySYDNEY – May 23, 2012SapientNitro, part of Sapient (NASDAQ: SAPE), announced today the launch of Earphone Bully, an interactive experience preparing kids for school bullies and giving people simple ways to speak up to bullying.

With the current generation glued to their earphones, the recently launched website uses 3D sound to put you in the shoes of a silent victim, prompting people to take action. This interactive experience is about empathy and understanding for bystanders, parents and bullies themselves.

SapientNitro developed this experience in consultation with an anti-bullying professional and can be easily customized by organizations anywhere in the world to add their local support. In addition, Earphone Bully knows over 500 names, so when you share it with others, it will personalize the experience using your friend's name.

Plug in to Earphone Bully: http://www.earphonebully.org/

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa®, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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