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Jul 11 2011

SapientNitro Selected By Activision As Agency for Digital Marketing

 

LOS ANGELES—JULY 11, 2011SapientNitro, part of Sapient® (NASDAQ: SAPE), today announced that it has signed an agreement to provide digital marketing strategy and support for interactive entertainment company, Activision Publishing, Inc.

As part of this new agreement, SapientNitro will work with Activision to provide digital marketing services, including activation strategy and the creation of campaigns, assets, and platforms, for Activision’s highly anticipated Call of Duty®: Modern Warfare® 3 and Skylanders Spyro's Adventure™ video games.

“We look forward to working with SapientNitro to create and implement leading edge online strategies to engage our audience in a deeper relationship with our top brands,” said Amy Stettler, VP Global Media, Digital & Consumer Engagement at Activision. “With SapientNitro, Activision will be able to continue to focus on creating the most engaging and entertaining gaming titles, raising the bar for the entire genre by delivering deep innovative and unique digital engagement experiences.”

SapientNitro has begun working with Activision to develop a digital strategy that will activate the worldwide November 8, 2011 launch of Call of Duty: Modern Warfare 3. The company has also been engaged by Activision to provide digital marketing strategy and support for its upcoming game, Skylanders Spyro's Adventure, which brings the world of toys, video games, and the Internet together in an unprecedented way.

“Activision’s gaming titles are known for pushing the envelope in terms of graphic sophistication, engaging plotlines, global gameplay, and cinematic intensity, and we look forward to working with them to extend these into engaging and immersive digital marketing experiences,” said Kevin MacLean, VP and general manager at SapientNitro. “We’re thrilled to be working with Activision to help create new campaigns, integrate current marketing platforms and initiatives, and work across titles to help them better engage with current users and convert casual users into core gamers.”

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Foot Locker, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Activision, Call of Duty and Modern Warfare are registered trademarks of Activision Publishing, Inc. All rights reserved.

Sapient is a registered service mark of Sapient Corporation.

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