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Apr 03 2011

SapientNitro Launches New European Advertising Campaign for Foot Locker

 

LONDON, UK – April 4th, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), kicked off a new European advertising campaign for Foot Locker to launch their new exclusive range of Converse footwear - the retro styled Padded Collar Loopback.  The creative work from SapientNitro inspires the target audience by taking them on a journey of discovery to a hidden, under-city world of the cataphiles. Driven by curiosity and creativity, the cataphiles create their own world in the disused tunnels and catacombs that exist beneath the streets of several European cities.

The fully integrated campaign broke on April 3rd 2011 with a 30” TV spot, out-of-home advertising, online and in-store activity.

To view the video: click here


About SapientNitro

SapientNitroSM, part of Sapient®, is one of the world’s largest integrated marketing and technology services firms. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.


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Sapient is a registered service mark of Sapient Corporation.
 

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