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Nov 13 2011

SapientNitro Launches a Wholesome, Celeb-Filled Fall TV Campaign for Healthy Choice

 

NEW YORK – November 14, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), has launched a new fall campaign for Healthy Choice, “Deliciously Inspired,” putting the spotlight back on the natural, healthy ingredients that make Healthy Choice meals both wholesome and delectable.

SapientNitro led both the strategy and creative behind the “Deliciously Inspired” campaign, which includes five new spots that focus on the foundation of the Healthy Choice brand – its ingredients. Beginning with the new “Fork” spots, the national campaign is running on all major US TV and cable networks, and exclusive “behind the scenes” footage was created for YouTube, Twitter and other social media channels.

“Deliciously Inspired” features a cast of talented celebrities, including Glee star Jane Lynch, The Office screenwriter/actress Mindy Kaling, surfer Bethany Hamilton, and two stars from Bravo’s Top Chef who, like Healthy Choice’s fresh ingredients, have used their natural talents to gain success – whether it’s in comedy, on television, in sports, or cooking.

More highlights:

• Director Jesse Dylan also directed the “Yes We Can” video used by President Obama during his 2008 campaign.

• The food directors, Margaret & Joy, used natural light when shooting the spots, which means, yes, the food really does look that good.

Multimedia Assets:
Stream the :30 TV “Fork” spot: http://youtu.be/DU176P1eNLw

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Foot Locker, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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