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Mar 06 2011

SapientNitro Hires Stephen Mui as Executive Creative Director to Lead Integrated Creative Practice

 

SHANGHAI – March 7, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), has announced the appointment of Stephen Mui as executive creative director of its Shanghai office. Mui will lead a team of traditional and digital creatives to develop integrated creative strategies for clients such as Mars, Volvo, NBA China, Unilever and Coca-Cola.

Mui brings with him 25 years of marketing and advertising experience from Leo Burnett and JWT, as well as a global perspective attained from having worked in China, Hong Kong, and the United States.

“Stephen is a respected creative leader across Greater China, with a strong record of developing award-winning, integrated campaigns that drive business results for clients,” said Jennifer Tan, chief creative officer of China at SapientNitro. “We’re excited to have Stephen join our leadership team in China and look forward to his bringing a fresh, multi-channel approach and innovative thinking to the Chinese market.”

Added Gaston Legorburu, worldwide chief creative officer: “China is a strategically important market to us and is transforming in new and exciting ways. Stephen’s creative leadership, vision, passion and belief in innovative ideas that reflect a deep understanding of the Chinese consumer will ensure that SapientNitro continues to succeed in China and provide our clients with ground-breaking work.”

Mui began his career as a designer in Hong Kong, and went on to lead the creative division of Leo Burnett Guangzhou. He served most recently as managing partner, executive creative director at Newsun JWT Guanghzou, where he led a team of 60 creative professionals that won numerous awards at the Cannes Lions, Spikes, New York Festival, Effies, London International Awards, and others. Mui himself has been recognized as one of the Top 10 Creative Professionals in Guangdong and was featured as one of the Top Media and Marketing Creatives in Asia.

Mui recently spent a four-month stint in San Francisco to expand his creative scope to the new media arena, immersing himself in the latest social networking trends.

“What attracted me to SapientNitro was the ability to bridge the worlds of traditional and digital creative, to develop integrated brand strategies for clients,” said Mui. “SapientNitro is at the forefront of developing the ‘new look’ of advertising, and I’m excited to not only bring my ideas to the table, but to learn from others.”

About SapientNitro
SapientNitroSM, part of Sapient®, is one of the world’s largest integrated marketing and technology services firms. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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