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Jun 07 2011

SapientNitro and Ram Trucks Get Texas Tough in Proven Trustimonial Web Videos

 

BOSTON – June 8, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that it has launched nine beautifully shot, documentary-style web videos for Ram Trucks. The Proven Trustimonials capture real people and their trusted relationships with their Ram Trucks and will be featured on Ram Trucks’ Proven microsite (www.ramtrucks.com/proven).

From modern cowboys and rodeos to firemen and teachers, the Ram Trucks Proven Trustimonials film series showcases unique stories from all across Texas from Austin to the Gulf Coast and West Texas. Each video, covering a range of product features from towing, interior design, and durability, presents real Texans talking about how Ram Trucks have PROVEN themselves, helping owners do their jobs and live their lives.

Alan Pafenbach, creative director at SapientNitro commented, “With one out of every five Ram Trucks purchased in Texas, we wanted to bring the brand to life by capturing and sharing personal user stories in a creative and compelling way. Using a ‘run and gun’ documentary approach, we traversed the state of Texas to show the intimate connection between individuals and their Ram Trucks, and the films really show that ‘Texas Tough’ Ram Trucks isn’t just a catchphrase, it’s a way a life.”

Watch the new Proven Films here: http://www.ramtrucks.com/en/proven/.

Video highlight links:
Towing “Rodeo”: http://www.ramtrucks.com/en/proven/?vidNo=0
Design “Step Inside”: http://www.ramtrucks.com/en/proven/?vidNo=6
Durability “Million Mile Meet up”: http://www.ramtrucks.com/en/proven/?vidNo=5

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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