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Apr 24 2011

SapientNitro and Ram Trucks Dive into “The World of Father Nature”

 

Interactive campaign for the new Ram Outdoorsman truck introduces the active world of Father Nature

Rams OutdoorsmanBOSTON – April 25, 2011 SapientNitroSM, part of Sapient®, (NASDAQ: SAPE), today launched a new interactive campaign entitled “The World of Father Nature” for the new Ram Outdoorsman, a truck designed specifically for the outdoor enthusiast.

Through a series of online advertisements and a micro-site on RamTrucks.com, users are immersed in a product-focused and lifestyle-centric experience with a photo-realistic, highly detailed computer-generated vehicle and a lush environment that represents the ultimate Outdoorsman’s dream. Special features of the micro-site include an interactive map that displays local adventure spots, gear shops, and Ram dealers, an online fishing game called “The Rambox Outdoorsman Bass Challenge,” and an overhead map with 8 “pause points” to highlight the key features available in the new trucks.

To view the micro-site, visit: www.ramtrucks.com/en/father_nature.

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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