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Apr 03 2011

SapientNitro and DOVE® Ice Cream Share Intimate Moments in New Campaign

 

BOSTON – April 4, 2011 SapientNitroSM, part of Sapient® (NASDAQ: SAPE), launched two enticing spots for DOVE® Ice Cream – a :15 television spot and a web video – to capture the singular and unique moments of decadent pleasure that women experience while enjoying DOVE® Ice Cream Bars.

The TV spot titled “Take No Prisoners” is now airing on national mainstream media networks, including Fox, CBS, ABC, and NBC, as well as online that highlight “the extended moments” of eating pleasure, convey the creamy essence of the bar, and showcase the beauty of the product.

To view, click here: http://youtu.be/iR3q5bICKR8.

In tandem, DOVE® Ice Cream launched a web-only video that encourages consumers to share their own stolen moments savoring the silky smooth DOVE® Ice Cream Bars via Facebook. A :15 video titled, “Nighttime Nibbler,” is featured on the DOVE® Ice Cream website and Facebook page where fans will be encouraged to upload their own personal moments savoring DOVE® Ice Cream.

To watch the web video, click here: http://youtu.be/6yZYKGgtyrc.

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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