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Aug 17 2011

Marks & Spencer Appoint SapientNitro to Create New Multi-channel Platform and Develop Multi-channel Customer Experience

 

LONDON – 17 August 2011 – SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that Marks & Spencer (M&S) has appointed SapientNitro to create its new multi-channel platform, supporting its strategy to become a leading international multi-channel retailer.

The new platform will replace the existing M&S online offering and will be its first wholly owned multi-channel sales platform. Taking full ownership of the platform, as well as its customer data, will allow M&S the flexibility to better tailor its online offer to the needs of its customers in the UK and internationally.

SapientNitro will lead the development project, building key capabilities such as ecommerce, content management, search and analytics. Tata Consultancy Services (TCS) will also support the programme, providing order management, product information management and integration with the existing business operational systems.

As previously announced, the creation of the M&S multi-channel platform will see the retailer end its current partnership with Amazon by 2014.

Laura Wade-Gery, Executive Director of Multichannel E-commerce at M&S, commented: “We have had a very successful relationship with Amazon but in order to fulfil our multi-channel ambitions we need to build and manage our own platform. SapientNitro’s expertise in multi-channel customer experience, coupled with a strong understanding of our business and brand, make it the right partner to help us take our multi-channel offer to the next level.”

Nigel Vaz, managing director at SapientNitro, said: “We are tremendously excited to have the opportunity to work with an iconic British brand such as M&S on this strategic initiative.  We fundamentally believe that with the development of its own multi-channel platform M&S will be able to harness its customer data assets to provide a better experience for its customers.”

M&S has identified multi-channel as a growth area for the business, as its customers increasingly shop with the retailer via a range of different channels. As part of its brief, SapientNitro will also develop the M&S multi-channel customer experience, creating a more customised experience, which better links together all of its shopping channels.

About SapientNitro
SapientNitroSM, part of Sapient®, is one of the world’s largest integrated marketing and technology services firms. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit http://www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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