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Mar 21 2011

Coca-Cola Launches 24 Hour Session with Maroon 5

 

24 hours, 1 band, 1 brand new song

BOSTON – March 22, 2011 – At 1 PM ET today, Coca-Cola went live with the “24 Hour Session” with Maroon 5 site, designed by SapientNitro, part of Sapient (NASDAQ: SAPE). Concept & video production were provided by W&K.

The live session puts the popular band Maroon 5 and ten aspiring teen musicians in a London studio for the next 24 hours with the goal of composing an original track. Viewers can impact the final track by voting and weighing in on critical decision posed by the band via an embedded Twitter feed. Throughout the 24 hours, fans can also submit words, pictures, and comments to inspire the creation of the song.

The session is broadcasting live at: http://www.coca-cola.com/music.

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation

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