Press Releases

SXSW Interactive Festival, Booth #107, Austin, TX, March 10, 2009 – Sapient Interactive, the marketing services group of Sapient (NASDAQ: SAPE), today announced that a group of its senior executives will deliver three different presentations at the acclaimed South by Southwest Interactive Festival (SXSW Interactive). Sapient’s Dan Willis, Rob Gonda, Juan-Carlos Morales, and Charles Sayers will lead panel sessions focusing on innovative web design, emerging trends in mobile marketing and branding best practices during the festival, which takes place at the Austin Convention Center March 13-17 in Austin, TX. SXSW Interactive is renowned for attracting the best minds and the brightest personalities in emerging technology and digital creativity.

In addition to leading several sessions, Sapient is the official sponsor of SXSW Interactive’s Studio SX.  Designed as an enclosed living room within the convention center, Studio SX is a live interview stage that offers event attendees a unique opportunity to watch the taping of interviews with featured speakers, Web Awards finalists and industry leaders.  Gonda, Willis and Morales are also conducting interviews at Studio SX, which tapes March 14-16.  Many of the Studio SX interviews can be viewed later at SXSW.com.

“Sapient is eager to return to South by Southwest and bring a cross-section of our most talented players to discuss a wide array of topics,” said Sapient Chief Creative Officer Gaston Legorburu. “Mobile marketing, design and brand strategy are subjects near and dear to Sapient’s global clientele, and we are proud to share our experiences and insights into the latest technologies and marketing techniques.”
 
Details on Sapient Panel Sessions

What: Everything You Know About Web Design is Wrong After 10+ years Web designers are still trapped in the structures of the past. Forget pages, linear text and other archaic vestiges of design's print ancestry; the separation of content from presentation has already changed everything.

Who:  Panel Leader: Dan Willis, User Experience Consultant at Sapient

When: Friday, March 13, 2:00 – 3:00 p.m., Austin Convention Center – Room A
 

What:  Emerging Trends of Mobile Technology  iPhone 2.0, Android, Flash Lite 3.0, Streaming Video and Electronic Wallets? Mobile technology is growing rapidly and becoming an intrinsic part of consumer mentality. Hear the experts discuss the role of mobile in today’s lifestyle, discuss emerging technology, and predict national and international trends.

Who: Panel Leaders: Rob Gonda, Director of Marketing Strategy & Analysis at Sapient and Juan-Carlos Morales, Creative Director at Sapient

When: Saturday, March 14, 11:30 – 12:30 p.m., Austin Convention Center – Room B
 

What: Brand Noir: Crafting a Who-Why-How Dunnit  When defining or refining a brand strategy, crafting the story can actually be your most effective, efficient and engaging strategy development tool. It's an approach that has helped companies large and small (from Coca-Cola to NASCO) by creating stimulating and memorable brand positions in a high-energy, collaborative environment.

Who:  Panel Leader: Charles Sayers, Director of Global Marketing at Sapient

When: Tuesday, March 17, 10:00 – 11:00 a.m., Austin Convention Center – Room 9

Sapient is also an official trade show exhibitor at SXSW Interactive; the company’s booth location is #107 in the Austin Convention Center.  Additionally, the company’s work for OneHen.org, an innovative interactive website dedicated to helping young children learn the principles of micro financing, will be featured as a Finalist at the 12th Annual SXSW Interactive Web Awards held March 15 at the Hilton Austin Downtown.

About SXSW Interactive Festival
Scheduled March 13-17 in Austin, Texas, the 2009 SXSW Interactive Festival provides practical how-to information as well as unparalleled career inspiration, bringing together some of emerging technology’s most creative thinkers. The event features five days of keynote sessions, more than 200 panels, the SXSW Web Awards, the Interactive and Film Trade Show & Exhibition, the ScreenBurn Arcade, the Microsoft BizSpark Accelerator at SXSW, and dozens of exciting evening events. Attracting digital creatives as well as visionary technology entrepreneurs, the event celebrates the best minds and the brightest
personalities of emerging technology. For more information on SXSW Interactive, see www.sxsw.com/interactive.

About Sapient
Sapient, a global services firm, operates two groups—Sapient Interactive and Sapient Consulting—that help clients compete, evolve and grow in an increasingly complex marketplace.  Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise.  Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Sapient’s passion for client success—evidenced by its ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale.  Leading clients, including BP, Essent Energie, Hilton International, Janus, Sony Electronics and Verizon, rely on the company’s unique approach to drive growth and market momentum.  Headquartered in Boston, Sapient operates across North America, Europe and India