Cambridge, Mass, December 5, 2006 – Sapient (Nasdaq: SAPE) today announced that Gaston Legorburu, head of the company’s Experience Marketing (EM) practice, will take on an expanded role as Sapient’s Chief Creative Officer. This move underscores the importance that creativity and innovation play in the services Sapient delivers to clients in marketing, business operations and technology.
In his new role, Legorburu will continue to work closely with Clement Mok, a creative visionary and long-term advisor to the company on trends and new standards in design and interactive marketing. Legorburu now will also lead Sapient’s own global marketing strategy, applying the vision and expertise gained from years producing innovative positioning and marketing campaigns for clients.
“Senior marketers are increasingly looking beyond their traditional agencies for marketing strategy and innovation,” said Alan Herrick, Sapient President and Chief Executive Officer. “Gaston understands the future of marketing, and I am confident that in this expanded role he will build on Sapient’s strong legacy in web and interactive marketing to help our clients become more innovative in how they market and reach their customers.”
Sapient’s Experience Marketing practice is recognized as a leader in marketing
services, ranking as the second largest agency in Advertising Age’s Top 100 US Interactive Agencies list in 2006. EM provides a full range of services including online and offline media strategy, real-time campaign optimization, sophisticated analytics and database management, and Web site design and delivery.
“This is the most exciting job in the industry right now,” said Legorburu. “The art and science of marketing are coming together as never before. Sapient is in the best position to understand and create new operating models for clients where creative and technology work hand in hand to connect with consumers in new ways.”
In his new position, Legorburu will continue to report to CEO Alan Herrick and will participate on Sapient’s leadership team. Legorburu joined Sapient earlier this year through the acquisition of Planning Group International, a Miami-based integrated marketing agency where he was founder and chief executive officer and led award winning work for clients including CitiGroup, Burger King and Celebrity Cruise Lines.
About Sapient
Sapient helps clients innovate their businesses in the areas of marketing, business operations, and technology. Leveraging a unique approach, breakthrough thinking, and disciplined execution, Sapient leads its industry in delivering the right business results on time and on budget. Sapient works with clients that are driven to make a difference, including BP, Essent Energie, Harrah’s Entertainment, Hilton International, Janus, National Institutes of Health (NIH), Sony Electronics, the U.S. Marine Corps, and Verizon.
Founded in 1990, Sapient is headquartered in Cambridge, Massachusetts, and operates across North America, Europe, and India. More information about Sapient can be found at www.sapient.com.
Sapient is a registered service mark of Sapient Corporation.