Sapient Ranked Second Largest Digital Agency In North America By Advertising Age
CAMBRIDGE, MA – April 30, 2007 – Sapient today announced that it was named the second largest digital advertising agency in North America for the second consecutive year by Advertising Age, the world’s leading brand for news and information on advertising, marketing and media. In addition, Sapient secured the #2 position in the 2007 New Media Service Ranking of German interactive agencies by the German Association for Digital Economy (BVDW).
“This global recognition validates our formidable position as one of the top performers in the interactive marketing sector,” said Gaston Legorburu, Sapient’s chief creative officer. “We continue to win new marquee clients while growing existing accounts across North America, Europe and India. This momentum will continue as clients seek a new breed of digital agency -- one that combines superior creative services with advanced technology and deep program management – that can deliver personalized brand experiences and measurable ROI-driven online marketing campaigns.”
Sapient’s Experience Marketing practice currently serves hundreds of clients worldwide, including Sony, Celebrity Cruises and Citibank, among others. It has creative studios and offices based in key geographies, including Miami, London, Los Angeles, New York, San Francisco, Boston, Munich, Chicago and Toronto.
Defining The New Breed of Digital Agency
According to Legorburu, Sapient’s rapid ascension as an innovative, sought-after digital agency is due to three core strengths that have become increasingly important to global brands:
1. Blending outstanding creative and marketing strategy capabilities with advanced technology services – including web design and delivery, behavioral modeling and analytics, e-commerce, CRM systems, data warehousing, database management and real-time media optimization. With this combination, Sapient creates more effective online campaigns that produce better results from the first compelling touchpoint through the entire business process at the back end.
2. Optimizing the relationships between the top seven online media components – paid and natural search, online advertising, email, banners, affiliates/networks and the web site. By ensuring that all seven components work cooperatively and support one another within an online campaign, clients can improve the ROI of their online media spend by as much as 40%.
3. Measuring the effectiveness of an online campaign in real-time to recalibrate and improve results immediately . Sapient’s BridgeTrack® marketing campaign management software provides clients with meaningful data on their target markets, buyers and purchasing trends throughout the entire campaign lifecycle.
“There is a fundamental change in the way consumers engage and experience brands,” said Legorburu. “Gone are the days when a network TV ad alone would guarantee rapid mindshare. Today, new technologies allow us to reach multi-channel, multi-device customers in more effective ways than ever before. Forward-thinking marketing organizations are partnering with digital agencies in new ways to generate a whole new level of results.”
Sapient’s Experience Marketing Practice
Sapient’s marketing services business -- Experience Marketing (EM) -- integrates creative marketing concepts with technology tools and platforms that drive new customer acquisition, build loyalty and increase meaningful dialogue between brands and their customers. The EM practice is a new breed of digital agency, providing a full range of services including interactive experiences, online and offline media strategy, real-time campaign optimization, sophisticated analytics and database management, as well as Web site design and delivery. http://www.sapient.com/clients/Client+Success.htm.
Sapient helps clients innovate their businesses in the areas of marketing, business operations, and technology. Leveraging a unique approach, breakthrough thinking, and disciplined execution, Sapient leads its industry in delivering the right business results on time and on budget. Sapient works with clients that are driven to make a difference, including BP, Essent Energie, Harrah’s Entertainment, Hilton International, Janus, National Institutes of Health (NIH), Sony Electronics, the U.S. Marine Corps, and Verizon.
Founded in 1990, Sapient is headquartered in Cambridge, Massachusetts, and operates across North America, Europe, and India. More information about Sapient can be found at www.sapient.com.
Sapient is a registered service mark of Sapient Corporation.