Sapient Appoints Victor Anselmi To Creative Director Position
CAMBRIDGE, MA — July 02, 2007 — Sapient (NASDAQ: SAPE) today announced that it has named Victor Anselmi the new Creative Director of its New York office. Anselmi will be responsible for driving creative strategy across several clients and managing a number of account teams for Sapient, the second largest digital advertising agency in North America according to Advertising Age.
With advertisers allocating more of their campaign efforts to interactive channels, Sapient is combining its creative excellence with deep experience in technology to create a new type of digital agency. As a result, the company has seen an increasing demand for its unique services.
“Victor’s talents meld well with Sapient’s differentiating ability to use technology to turn creative ideas into winning results for a diverse client base,” said Sapient Chief Creative Officer Gaston Legorburu. “We are very excited to have Victor on our team.”
Prior to joining Sapient, Anselmi was an associate creative director at Hill Holiday New York, where he served as a creative lead for all art direction and design for the $20 million "Working Wealth" national brand campaign for Citi Smith Barney. In March, Citi Smith Barney was honored as the Financial Marketer of the Year by the Financial Communications Society.
In addition, Anselmi oversaw efforts for Aer Lingus, Merrill Lynch, Prince Tennis and the United States Tennis Association during his tenure at Hill Holiday.
Previously, Anselmi held positions with Kirshembaum Bond & Partners, Razorfish and The Ad Store.
About Sapient
Sapient helps clients innovate their businesses in the areas of marketing, business operations, and technology. Leveraging a unique approach, breakthrough thinking, and disciplined execution, Sapient leads its industry in delivering the right business results on time and on budget. Sapient works with clients that are driven to make a difference, including BP, Essent Energie, Harrah’s Entertainment, Hilton International, Janus, National Institutes of Health (NIH), Sony Electronics, the U.S. Marine Corps, and Verizon. Founded in 1990, Sapient is headquartered in Cambridge, Massachusetts, and operates across North America, Europe, and India. More information about Sapient can be found at www.sapient.com.
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Sapient is a registered service mark of Sapient Corporation.