Press Releases

CAMBRIDGE, Mass. – September 5, 2007 – Sapient (NASDAQ: SAPE) today announced that it has formed a partnership with Unica (NASDAQ: UNCA) to provide new marketing technology and services that help large and mid-size enterprise organizations maximize their brand impact, improve campaign results and increase the return-on-investment of their overall marketing spend.

For marketers, reaching prospective customers in an increasingly complex multi-channel, multi-device world is now harder than ever.  At the same time, they face increased budget scrutiny and greater pressure to show improved revenue and measurable results from their marketing initiatives.  Recognizing this, Sapient and Unica will offer enterprise marketing management (EMM) technology and services to enable marketers to easily manage marketing information and assets, rapidly assemble campaign components and track performance faster and more effectively than ever before.

Sapient, ranked as the second largest digital advertising agency in North America by Advertising Age in April 2007, will make Unica’s award-winning Affinium® EMM software available to its fast-growing global client base and prospective clients.  In addition, Sapient will provide strategic, creative and marketing infrastructure implementation services to deliver a more complete, robust EMM solution.  Lastly, Sapient will integrate its popular BridgeTrack® platform – the only ad server and marketing platform to enable real-time reporting and optimization across multiple media channels such as email, display advertising and search – with Affinium.

The most comprehensive EMM suite on the market today, Affinium streamlines the entire marketing process for brand, relationship and Internet marketing – from planning and budgeting to project management, execution and measurement.  In addition, Affinium offers key EMM capabilities including Web and customer analytics, cross-channel lead and campaign management, marketing resource management and event-detection.

“Sapient is truly a new breed of digital agency – one that combines superior creative services with advanced technology and deep program management to deliver personalized brand experiences and measurable ROI-driven online marketing campaigns,” said Unica CEO and Co-founder Yuchun Lee.  “We are delighted to partner with an innovative industry thought leader to deliver breakthrough EMM technology and services.”

“Unica has the most compelling EMM vision today and we are thrilled to offer their stellar Affinium suite to our clients,” said Sapient Chief Creative Officer Gaston Legorburu.  “There is an increasing demand for an EMM platform that supports integrated marketing processes across a variety of marketing roles and functions.  We are eager to integrate our BridgeTrack online delivery platform with Unica’s Affinium software to a deliver seamless real-time marketing and advertising infrastructure for our clients.”

About Sapient
Sapient, a global services firm, helps clients compete, evolve and grow in an increasingly complex marketplace.  The company operates two groups—Sapient Interactive and Sapient Consulting—positioned at the intersection of marketing, business and technology.  Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise.  Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Sapient’s passion for client success—evidenced by its ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale.  Leading clients, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the company’s unique approach to drive growth and market momentum.  Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India.  For more information, please visit www.sapient.com.

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium® software streamlines the entire marketing process for brand, relationship and internet marketing – from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica’s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, The Netherlands, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.

Unica sponsors The Marketers’ Consortium, an online community where marketers and industry experts discuss the critical challenges of today’s fast paced, interactive, customer-driven world. Visit The Marketers' Consortium blog at www.unica.com/share.

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Sapient is a registered service mark of Sapient Corporation.
Unica, the Unica logo, and Affinium are registered trademarks of Unica Corporation.