Press Releases

London, September 10, 2007 – Sapient (NASDAQ: SAPE) today announced that its marketing services group, Sapient Interactive, has been named the lead digital agency by Sportingbet, a leading provider of online gaming services across Europe.   Sapient Interactive will develop an entirely new online customer experience for Sportingbet, including a redesign of the principal parts of the website and a range of immersive digital experiences to engage a new generation of online gamers.  Sapient Interactive won the highly competitive pitch which was managed by Creative Brief, a leading London-based agency search firm.

“Sapient Interactive really understood our vision of revolutionising the online gaming customer experience through a creative translation of the challenger brand concept,” said Paul Roberts, director of products for Sportingbet. “We were impressed with their knowledge of emerging trends and opportunities in the digital space as well as their insights into our target audiences.  Their campaign ideas will help us successfully connect with a new generation of gamers across Europe and beyond.”

“We are very excited to work with Sportingbet --- which is quickly emerging as the leading online gaming brand in Europe,” said Maggie Lonergan, Sapient’s client development director.  “Online gaming now finds itself colliding with entertainment, content and emerging technologies, all of which lend themselves extremely well to developing a wide range of engaging brand experiences.  Our creative and interactive media teams are eager to work with Sportingbet to take their vision to the next level.”

About Sapient
Sapient, a global services firm, helps clients compete, evolve and grow in an increasingly complex marketplace.  We operate two groups—Sapient Interactive and Sapient Consulting—positioned at the intersection of marketing, business and technology.  Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise.  Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Our passion for client success—evidenced by our ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale.  Leading clients, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on our unique approach to drive growth and market momentum.  Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India.  For more information, please visit www.sapient.com.

About Sportingbet
Sportingbet Plc, founded in 1998, has been listed on the Alternative Investment Market (AIM) of the London Stock Exchange since 2001 and is one of the largest companies on AIM. Sportingbet.com is a major brand in the online gaming sector and operates across Europe, Australia and the Emerging Markets. Sportingbet offers online sports, casino, poker and gaming to customers worldwide. Sportingbet aims to become the mass market customer champion in online retail gaming.  More information about sportingbet can be found at www.sportingbetplc.com and www.sportingbet.com .