Press Releases

BOSTON—October 8, 2008 – Sapient (NASDAQ: SAPE) today announced that its marketing services group, Sapient Interactive, has been named the number one interactive marketing agency in the United Kingdom in an annual ranking by New Media Age, the UK's only weekly magazine covering the business of interactive media.

Sapient topped the agency rankings for the second year running. The ranking recognizes the series of award-winning campaigns completed by Sapient this year for major UK brands. These include the development of a new digital brand for BSkyB and a searchable archive of all Times Online content published since 1785.

“We are committed to building the most formidable, well respected digital agency in the world,” said Sapient Chief Creative Officer Gaston Legorburu. “Our second consecutive #1 ranking from New Media Age further validates our tremendous progress, as well as the importance of the European market to our strategy. We are thrilled to receive this award from a trusted publication like New Media Age.”

Nigel Vaz, vice president responsible for Sapient Interactive in Europe, said: “Our people’s commitment to client success has caused our brand reputation to continue to grow in the UK market, as shown by this ranking. We have a winning combination in our ability to create compelling and measurable digital brand experiences focused on our clients’ business objectives, our understanding of consumer behavior across multiple channels and our strong technology heritage. The New Media Age recognition proves this. As Sapient moves forward, we will continue to invest in top talent in order to deliver work that is respected by our clients and industry peers.”

About Sapient

Sapient, a global services firm, operates two groups—Sapient Interactive and Sapient Consulting—that help clients compete, evolve and grow in an increasingly complex marketplace.  Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Sapient’s passion for client success—evidenced by its ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Hilton International, Janus, Sony Electronics and Verizon, rely on the company’s unique approach to drive growth and market momentum. Headquartered in Boston, Sapient operates across North America, Europe and India. For more information, please visit www.sapient.com.

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Sapient is a registered service mark of Sapient Corporation.