SapientNitro Named a Leader in Independent Research Firm’s Evaluation of Global Digital Marketing Agencies
-- Evaluation Reflects SapientNitro’s Completeness of Vision and Ability to Execute --
BOSTON— October 19, 2012—SapientNitro, part of Sapient® (NASDAQ: SAPE), today announced that leading research firm Gartner, Inc. has placed the company in the Leaders quadrant in its “Magic Quadrant for Global Digital Marketing Agencies,” published today. Gartner research evaluated the strengths and weaknesses of 14 leading global digital marketing agencies that are both strategically and creatively led.
The Gartner evaluation states: “SapientNitro, a Leader (with diverse awards in creative, digital commerce and communications), enjoys a reputation as a one-stop shop for CMOs desiring strategy-led engagements supported with big ideas, engaging user experiences and complex technology underpinnings.”
"We consider it a tremendous testament to be included among the leaders in Gartner's Magic Quadrant for Global Digital Marketing Agencies," said Bill Kanarick, Sapient’s chief marketing officer. “Brands today require a different kind of agency partner to engage connected consumers across a complex ecosystem. SapientNitro strives to lead the marketplace in creating rich, always-on experiences that involve consumers in the brand story."
Report authors Richard Fouts, Adam Sarner and Andrew Frank define leaders as having a broad representation of all competencies, from strategic services (whereby they also provide business strategy) to technology, experience design and marketing effectiveness. Leaders have evolved from the producer model, staffing their program management competency with PMI-certified professionals. While Leaders have attributes of fast followers, they also invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch as you try to understand how new offerings might evolve.
Alan J. Herrick, president and CEO of Sapient, added, “It is an honor for SapientNitro to appear in the Leaders quadrant of Gartner’s Magic Quadrant for Global Digital Marketing Agencies. This recognition only strengthens our resolve to continually evolve in helping global brands succeed in a time of unprecedented change and opportunities.”
To read a copy of the report, visit: http://www.sapient.com/gartnermagicquadrant.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
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Sapient is a registered service mark of Sapient Corporation.