SapientNitro Earns Gold Cannes Radio Lions Award for Earphone Bully at 59th Annual Cannes Festival of Creativity
CANNES, France – June 21, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE), has won a Gold Radio Lions award for Earphone Bully, an anti-bullying interactive experience for kids, at the Cannes Lions 58th International Festival of Creativity. Earphone Bully took the gold award in the “Best Use of Music and/or Sound Design” category. The Cannes Festival of Creativity is the most prestigious international advertising and creativity showcase, drawing more than 34,000 entries from all over the world.
Earphone Bully, created by SapientNitro, encourages children to speak up against bullying by reaching them through a familiar and personal channel. For a generation glued to their earphones, Earphone Bully puts the listener in the shoes of a silent victim, prompting them to take action to stop bullying.
The website pushes beyond traditional radio and utilizes 3D digital sound for maximum emotional impact. The audio track, delivered by SapientNitro in partnership with radio specialist Eardrum Australia, prepares kids for schoolyard bullies through an interactive experience that promotes empathy and understanding for bystanders, parents and bullies themselves.
SapientNitro developed Earphone Bully in consultation with an anti-bullying professional. It can be easily customized by organizations anywhere in the world to add their local support. In addition, Earphone Bully knows over 500 names, so when it is shared with others, it will personalize the experience using a friend’s name.
Ralph Barnett, Creative Director, Australia, at SapientNitro, said: “Earphone Bully employs 3D digital sound through headphones, enabled in mobile and web, which is where the audience is found these days. It’s a great example of work that makes a difference, through its emotional power as much as its understanding of technology, to connect its audience with a powerful experience in a relevant medium.”
Remember, bullies get away with it when no-one talks, so the one thing you can do is speak up! Tell your friends, spread the word and most importantly, encourage people to take a stance against bullying - with Earphone Bully.
Director: Ralph van Dijk
Executive Creative Director: Nancy Hartley
Producer: Lisa Lepore (Eardrum)
Producer: Melissa Ashman
Associate Creative Director/Art Director: Ralph Barnett
Associate Creative Director/Art Director: Cristian Staal
Senior Copywriter: Marianna Harvey
Digital Creative: Thomas Marcusson
Digital Creative: Dan Treichel
Sound: Michael Bates
Digital Project Manager: Mark McCarthy
Editor: Chad Twentyman
Designer: Derek Leong
Account Manager: Melissa Sealey
View all the winners and the nominees of Cannes Lions Awards here: http://www.canneslions.com/work
About the Festival
The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 34,000 entries from in excess of 87 countries are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.
SapientNitro, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
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Sapient is a registered service mark of Sapient Corporation.