SapientNitro and Jeep Take “Call of Duty: Modern Warfare 3” Beyond the Game
BOSTON – November 7, 2011 – SapientNitro, part of Sapient (NASDAQ: SAPE), and Jeep® launched a new digital campaign this week to introduce the 2012 Jeep Wrangler, Call of Duty: Modern Warfare 3 (MW3) Special Edition vehicle, bringing the digital excitement of popular Activision video game Call of Duty: Modern Warfare 3 to the real world.
The digital campaign is one component of the automaker’s estimated $10 million overall ad campaign to promote the vehicle, which has already sold out in pre-orders. At the center of Jeep’s campaign is new entertainment-geared Facebook content designed to tease and engage gamers. In tandem with Monday’s launch of the highly anticipated Call of Duty: Modern Warfare 3 game, the campaign is a partnership between Jeep and Activision. It features challenges, contests, and games that offer players the opportunity to compete for a chance to win one of the first Call of Duty: MW3 Edition Jeep Wranglers.
The campaign, created by SapientNitro, will be introduced through social media, online advertising, and mass media, and will drive users to Jeep’s Facebook page. Once engaged, users can participate in a sweepstakes and play a rich, interactive game to increase their odds of winning the grand prize. Exclusive Call of Duty content has also been developed for Jeep.com, promoting events and more information about this special edition vehicle.
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Foot Locker, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
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Sapient is a registered service mark of Sapient Corporation.