Sapient Government Services Partners with No Greater Sacrifice
Continues Partnership with No Greater Sacrifice to Promote Educational Opportunities for the Children of Fallen and Wounded Service Members and Build Foundation for Organization’s Growth
ARLINGTON, VA – May 25, 2011 — Sapient Government Services, a division of Sapient (NASDAQ: SAPE) announced it has built a strategic roadmap and related digital marketing initiatives to raise awareness of No Greater Sacrifice (NGS) and grow the organization through increased fundraising and broader community base. It represents the latest effort in a long-term pro bono partnership with NGS, a nonprofit organization dedicated to more than 50,000 children of our nation’s fallen and wounded Service members by delivering scholarships and resources to improve their quality of life through the pursuit of higher education.
Through the pro bono partnership, Sapient redesigned the No Greater Sacrifice (NGS) website, www.nogreatersacrifice.org, which features an improved user experience, functionality, and a streamlined online donation process, including the ability of corporations to customize sponsorship levels. Sapient also provided NGS with strategic planning, communication and outreach services designed to help the non-profit reach its target audience to build a community of awareness and support.
“No Greater Sacrifice came to Sapient with the overarching goal to increase our revenue stream for our scholarship funds,” said Rebekah Lovorn, executive director, No Greater Sacrifice. “The Sapient team looked beyond our immediate problem and helped us to build a long-term strategy to achieve our present and future business goals. The Sapient team has embraced NGS’s mission as its own which is another example of why Sapient stands out from the pack.”
As a response to NGS’s business problem, Sapient Government Services conducted a comprehensive brand assessment that included stakeholder interviews, target audience analysis and competitive research. Sapient also conducted several workshops with NGS’s leadership and key stakeholders to build consensus and alignment about the mission and vision for the organization. As a result, No Greater Sacrifice gained a clear direction and purpose for their organization’s growth to guide all future endeavors.
“Sapient is honored to have the opportunity to support No Greater Sacrifices’s mission by provide a full suite of services, including helping NGS build a framework for organizational growth and create a compelling online experience to engage audiences,“ said Teresa Bozzelli,,vice president and managing director Sapient Government Services. “We look forward to continuing our long-term partnership with NGS built on a joint commitment to our Service members & their families.”
About No Greater Sacrifice
No Greater Sacrifice (NGS) is a non-profit created to raise funds to support the educational needs of the children of fallen U.S. Service members. NGS accomplishes their mission by providing scholarship funds and mentoring children of fallen and wounded Service members. NGS hosts numerous fundraising events throughout the United States and partners with other charities. The No Greater Sacrifice Foundation is organized and operated for charitable purposes within the meaning of Section 501(c)(3).
About Sapient Government Services
Sapient Government ServicesSM, a division of Sapient®, is a leading provider of consulting, technology, and marketing services to a wide array of U.S. governmental agencies. Focused on driving long-term change and transforming the citizen experience, we use technology to help agencies become more accessible and transparent. With a track record of delivering mission-critical solutions and the ability to leverage commercial best practices, we serve as trusted advisors to government agencies such as the Federal Bureau of Investigation, Library of Congress, National Institutes of Health, United States Department of Health and Human Services, and United States Department of Homeland Security. For more information, visit http://www.sapientgov.com.
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Sapient is a registered service mark of Sapient Corporation.