London, UK – December 17, 2011 – SapientNitro, part of Sapient (NASDAQ: SAPE), finished 2010 on a high, picking up 30 awards in the year for its creative work and corporate success in the UK. This significant level of industry recognition demonstrates the business’ growth and impact on the creative industry following the merger to form the SapientNitro brand in February.
In addition to winning awards, SapientNitro has retained its position as number one agency in the UK in the annual Top 100 list by New Media Age for the fourth consecutive year. This achievement reflects the company’s impressive growth, setting the benchmark for organic revenue growth in the marketing services industry at 30%.
Accolades for creative campaigns reflect the positive effect of integrating the teams from Sapient Interactive and Nitro to create the kind of groundbreaking creative that leads the way in multi-channel marketing and commerce. Examples of stand-out campaigns include the Share Happy smile-activated vending machine for Unilever and the Auto Trader iPhone application, which have both received particular recognition at ceremonies including Cannes Lions, Campaign BIG, OMMA and the IAB International MIXX awards.
Malcolm Poynton, chief creative officer Europe, SapientNitro said, “The breadth of awards we’ve picked up this year demonstrates the success our SapientNitro integration has brought through bringing the best people together to develop the most exciting campaigns. Our in-depth understanding of integrated marketing communications and commerce is at the heart of our creative work and we have no doubt this will lead to more groundbreaking work throughout 2011.”
Awards won by SapientNitro London in 2010:
Campaign Big Awards
Unilever “Share Happy” vending machine
• Silver award in ‘Digital: grocery, soft drink & household’
• Silver award in ‘Direct: grocery, soft drink & household’
Auto Trader iPhone application
• Silver award in ‘Digital: automotive, aerospace & marine’
• Silver award in ‘Direct: automotive, aerospace & marine’
Cannes Lions
Unilever “Share Happy” vending machine
• Bronze award in ‘Other interactive digital solutions’
Auto Trader iPhone application
• Silver award in ‘Mobile’
Creative Media Awards
Unilever “Share Happy” vending machine
• Award in ‘Outdoor or place-based media’
Foot Locker “Class in Session”
• Award in ‘Print – corporate branding’
D&AD
Best Job in the World, Tourism Queensland
• Black Pencil for ‘Direct marketing’
• Black Pencil for ‘Integrated Marketing’
Digital Out-of-Home Awards
Unilever “Share Happy” vending machine
• Award in ‘Most innovative technology/ platform’
Epica Awards
Foot Locker Sneaker Mastermind TVC
• Gold award in ‘Film & retail services’
• Silver award in ‘Fashion & personal accessories’
Auto Trader iPhone application
• Silver award in ‘Branded content’
SapientNitro London Rocket Chair video
• Bronze award in ‘Business to business direct’
Eurobest Awards
Unilever “Share Happy” vending machine
• Silver award in ‘Other digital channels’
FWA
Auto Trader iPhone application
• ‘Mobile of the day’
Great Places to Work Institute
• One of 50 top workplaces in the UK
IAB International MIXX Awards
Unilever “Share Happy” vending machine
• Gold award in ‘Digital out-of-home advertising’
London International Awards
Unilever “Share Happy” vending machine
• Bronze award in ‘The NEW category’
Auto Trader iPhone application
• Gold award in ‘Mobile advertising’
MITX Awards
Unilever “Share Happy” vending machine
• ‘Best of show’
• ‘Best use of technology’
• ‘Technology – best of show’
NMA Top 100 Agencies
• Number 1 agency in annual Top 100
OMMA Awards
Auto Trader iPhone application
• Award in ‘Mobile marketing: app as advertising’
• Award in ‘Best in show: online advertising creativity’
WebAwards
VisitBritain.com
• ‘Outstanding achievement in web development’
W3 Awards
Unilever “Share Happy” vending machine
• Silver award in ‘Innovation & experiential: consumer goods’
Auto Trader iPhone application
• Silver award in ‘Mobile applications: guides, ratings & reviews’
About SapientNitro
SapientNitroSM, part of Sapient, is one of the world’s largest integrated marketing and technology services firms. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
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Sapient is a registered service mark of Sapient Corporation.