SapientNitro Produces Global TV Campaign for Volvo Car Australia
SYDNEY – July 30, 2010 – SapientNitro, part of Sapient (NASDAQ: SAPE), has created a television commercial for Volvo Car Australia which is the first Volvo advertising campaign to be produced in Australia for a global audience.
Launching on Monday August 2, the “Attention Seeker” TVC will target luxury European car buyers around the world and aims to create desire by employing a brand shift strategy and messaging which will amplify style and excitement.
“We’re proud to be producing this piece of work for Volvo globally. This work represents another step in the evolution of the Volvo brand. It works to highlight the true head turning style and desirability of Volvo cars,” says SapientNitro’s Sydney Managing Director, Stuart Poignand.
The campaign was conceived by SapientNitro’s Joint Executive Creative Directors, James Burchill and Nancy Hartley, and is centred around noticing the beauty of Volvo’s design for the first time, then seeing it everywhere to the point of being seduced by it. The large scale, three-day shoot was filmed in and around Melbourne’s CBD and outer suburbs, and showcases the Volvo C30 coupe, C70 convertible, XC60 cross-over and XC90, Australia's favourite seven seat luxury SUV. In addition to the TVC, the integrated campaign will be rolled out online, via sponsorship, and in dealership channels for the next 24 months.
Greg Bosnich, Marketing Director for Volvo, added: “This TVC is all about showcasing the energy and passion that encompasses the Volvo Cars brand. We are proud of our stylish and desirable cars, which push the boudaries of design and innovation, and want everyone out there to share our enthusiasm."
SapientNitro provides services to Volvo at both a global head office level and in most markets around the world.
Credits:
-- James Burchill and Nancy Hartley: Executive Creative Directors
-- Imogen Dick: TV Producer
-- Brendan Williams: TV Director
About SapientNitro
SapientNitroSM, part of Sapient®, is the world’s first customer experience company. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
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Sapient is a registered service mark of Sapient Corporation.