Press Releases

Chief Creative Officer Gaston Legorburu to Kick Off Event

 

FT. LAUDERDALE, May 13, 2010 - The South Florida Interactive Marketing Association (SFIMA), a forum for interactive professionals, businesses and educators, will host its 1st Annual Marketing Summit: Driving ROI with Search and Social Event on Friday, May 14, 2010 at 9:00 a.m. at Nova University Campus in Ft. Lauderdale. Sponsored by SapientNitro, the Summit will bring together 150 of South Florida’s marketing experts to share the most innovative best practices, approaches and tools utilized throughout the interactive marketing community.

 

"We’re pleased to partner with SFIMA on this first annual summit,” said Gaston Legorburu, executive director and chief creative officer, SapientNitro. "The digital landscape is changing rapidly.  SFIMA is an outstanding educational and networking group for the interactive marketing community in south Florida, and we applaud their mission to serve as a forum for sharing knowledge and offering leading edge programming to help keep marketers current with the shifting marketing landscape."

 

“At SFIMA we're all very excited about what looks to be another great south Florida tradition with our First Annual Summit.  It has received great reception so far and we are expecting visitors from across the Southeast to attend,” said Taigh White, President of SFIMA.

 

The SFIMA Summit will cover in-depth tactics and strategies from top speakers, case study workshops, panel discussions, and intense presentations. 

 

Keynote Speaker:

 

Mitch Joel

Author of "Six Pixels of Separation - How Marketing Connects In A Connected World"

 

Other Speakers Include:

 

Nathaniel Perez

Director of Social Experience, SapientNitro

 

Jay Berkowitz

Author, Chief Executive Officer TenGoldenRules.com

 

Shawn Rorick

Past Director of Marketing - Cirque du Soleil and Director of Internet Marketing at MGM Mirage in Las Vegas

 

Alex de Carvalho

Social Media Director at Medimix International, Lecturer at U. of Miami

 

Who should attend the 2010 SFIMA Summit? CMOs, VP/Director Marketing, Online/Interactive Marketing Managers, Online Media Buyers, Web Designers, Agency Account Managers, Online Sales Executives, CRM Personnel, Search and Social Media Professionals, Entrepreneurs, and Digital Marketers.

 

The largest interactive marketing services firm in South Florida, SapientNitro employs approximately 400 creative and marketing professionals in its offices in South Beach.

 

Also in attendance will be the Social Media Club, Refresh Miami, IT Women, Women in E-Commerce, Greater Miami Chamber of Commerce Technology Committee and South Florida's top marketing professionals for a full day of all things search and social.

 

About SapientNitro

SapientNitroSM, part of Sapient®, is the world's first customer experience company. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication, and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

 

# # #

 

Sapient is a registered service mark of Sapient Corporation.