Press Releases

Boston, MA— August 10, 2009—Sapient (NASDAQ: SAPE) today announced that its award-winning digital marketing services group, Sapient Interactive, was named a leader in the “Forrester Wave™: US Interactive Agencies — Strategy And Execution, Q3 2009” report published by leading independent analyst firm Forrester Research, Inc.  Sapient was one of a select group of 12 agencies invited to participate in the study, which evaluated strategy and execution capabilities across 39 criteria.  Sapient was cited as a leader due to its overall strategic skills, execution and development capabilities, measurement and analytics skills, social and emerging media prowess, unique company visions, and high client ratings.

According to the report, Sapient received top marks in overall strategy and development and execution capabilities.  Additionally, the report noted that “Sapient Interactive makes sense for marketers looking to advance their digital innovation, technology architecture, and overall digital strategy” and noted the company’s aggressive expansion of its marketing services capabilities with the July 1, 2009 acquisition of traditional advertising agency Nitro Group – which is now Sapient Nitro.

Additional report highlights:
Sapient Interactive’s creative capabilities, which have expanded beyond most other digital agencies to include long- and short-form video, gaming, mobile applications, and even 3D modeling and animation.
Sapient’s strong technology foundation, which is unique among the majority of agencies that are looking to ramp up their technology resources and allows the firm to excel at producing high-quality digital campaigns and applications.
Sapient’s work with Coca-Cola to develop innovative applications for the brand that have resulted in popular iPhone applications, as well as interactive vending machines.

“We’re extremely proud to continue being cited as a leader in the Forrester Wave Reports,” said Sapient Chief Creative Officer Gaston Legorburu.  “We feel this particular report is especially insightful in that it underscores the massive shift taking place among the leaders in this market and the pressing need for marketing partners who can provide top-level brand strategy with digital innovation to enable compelling, value-driven multi-channel campaigns.”

In June 2009, Sapient announced that it had been named a leader in a separate report, titled "The Forrester Wave™: Interactive Marketing Agencies - Web Design Capabilities, Q2 2009.”  In that report, Sapient received top scores in user research and overall design process, and earned the highest score of all the participating agencies on the Web Site Review of client reference websites.

About Sapient Interactive
Sapient Interactive, a division of Sapient, is one of the largest and most innovative interactive marketing and technology services firms in the world.  It creates immersive and memorable multi-channel brand experiences that deliver measurable results for clients—including major brands such as Celebrity Cruises, Sony Electronics, Honda Jet and Times Online.  One of the only firms to intelligently integrate strategy, creative, advertising, media services, analytics and technology expertise under one roof, Sapient Interactive offers unparalleled experience in emerging channels including social media, mobile devices such as the iPhone, digital in-store displays, self-service kiosks and traditional media.  Headquartered in Boston, Sapient Interactive has operations in 20 major cities throughout North America, Europe and Asia.

About Sapient
Sapient is a global services company that helps clients compete, evolve and grow in an increasingly complex marketplace.  Sapient’s offerings include a strategy-led marketing services group that –  through its best-of-breed digital marketing services and world-class traditional advertising and brand strategy – is enabling leading brands to create immersive consumer experiences through multi-channel marketing and multi-channel commerce.  In addition, Sapient’s business and technology services offering provides a broad range of services that enable companies to optimize their business processes, drive efficiencies, and achieve greater profit growth.

Sapient’s passion for client success – evidenced by its ability to foster collaboration, drive innovation and solve challenging problems – is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale.  Headquartered in Boston, Sapient operates across North America, Europe, Asia and\ Australia.  For more information, please visit  http://sapientinteractive.com.


Sapient is a registered service mark of Sapient Corporation