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May 20 2013

Adweek - Project Isaac Winners: Marketing & Advertising



Sharper Focus On Eyeware

LensCrafters' myLook


Eyeglasses can redefine a face, but how does a shopper see that effect when squinting through those sample, nonprescription frames in the store? For LensCrafters, SapientNitro designed a digital mirror that snaps photos so customers can view choices from multiple angles through their own prescription lenses. (One can get a second opinion by sharing the pics on Facebook.) The myLook device is like shopping science fiction, blending technology such as facial recognition, sonar detection, barcode scanning, multistage lighting and nine cameras to capture every angle.


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