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May 20 2013

Adweek - Project Isaac Winners: Marketing & Advertising

 

Retail


Sharper Focus On Eyeware


LensCrafters' myLook

 

Eyeglasses can redefine a face, but how does a shopper see that effect when squinting through those sample, nonprescription frames in the store? For LensCrafters, SapientNitro designed a digital mirror that snaps photos so customers can view choices from multiple angles through their own prescription lenses. (One can get a second opinion by sharing the pics on Facebook.) The myLook device is like shopping science fiction, blending technology such as facial recognition, sonar detection, barcode scanning, multistage lighting and nine cameras to capture every angle.

 

View more Project Isaac Winners

 

www.adweek.com

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Media Contacts

  • For Sapient and SapientNitro inquiries, please contact:

  • Stacy Simpson

    Chief Communications Officer

    communications@sapient.com

     

     

    For Sapient Global Markets inquries, please contact:

  • Geoff Whitehouse

    +44 (0) 207 456 6550

    gwhitehouse@sapient.com

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