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Jan 05 2011

AdRants - Healthy Choice Gets Snarky

 

By Steve Hall

We've seen this approach many times before. The dry, witty, wise-ass humor approach to selling stuff. Filled with self-deprecation and pithy insults, this new commercial from SapientNitro for Healthy Choice hypes the brand's new steamed lunches.

Directed by O Positive's David Shane, two bank tellers go head to head in a battle of wry wit as a woman with low self esteem waits her turn in line. It sort of works in that odd, "you're a fucking idiot but I'm going to be polite about it" sort of manner.



www.adrants.com

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