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9/4/2011
International Supermarket News - M&S starts to build new multichannel platform
In an attempt to increase multichannel sales Marks & Spencer has started building the new digital platform and ecommerce system.
http://www.sapient.com/en-us/news/news-articles/a1933.html
8/25/2011
The Next Web - Interview with SapientNitro: Identifying real-time opportunities in social media
As in-real-life marketing blurs with in real-time-online marketing, Nathaniel Perez, Head of Social Experience at SapientNitro, is in a unique position to elucidate how brands connect with consumers across digital, physical and social worlds and fundamentally alter the brand-consumer relationship.
http://www.sapient.com/en-us/news/news-articles/a1845.html
8/23/2011
Fast Company - Four Things Zuckerberg Should Tell Marketers...And One He Wouldn't
As brands have grown their social audiences and slowly learned to measure their value, they now face a tougher task, which is to focus on their ability to retain and interest.
http://www.sapient.com/en-us/news/news-articles/a1836.html
8/19/2011
StarTribune - For Target.com, online reboot is 'only the first step'
Target Corp. said it will relaunch its website sometime next week, in time for the key holiday shopping season.
http://www.sapient.com/en-us/news/news-articles/a1834.html
8/18/2011
Internet Retailing - M&S appoints developer of new multichannel platform
Marks & Spencer has taken a key step towards building the new digital platform and ecommerce system that will be central to its aim of increasing multichannel sales to as much as £1bn by 2014.
http://www.sapient.com/en-us/news/news-articles/a1833.html
8/15/2011
ClickZ -The Evolving Retail Experience
It's the perfect time to reshape the consumer shopping experience, to redefine and improve it, both in the store and out.
http://www.sapient.com/en-us/news/news-articles/a1835.html
8/15/2011
Retail Customer Experience - Five steps to building a multichannel culture
Now is the time to implement culture change to be part of the digital age of commerce. Here are five factors that will help turn your organization into a customer-centric cross-channel culture club.
http://www.sapient.com/en-us/news/news-articles/a1843.html
8/11/2011
Ad Age "Good Works" - Sustaining CSR in the Wake of Natural Disasters
A Day of Work Shows Sapient Exec, Frank Schettino, the Need for Long-Term Efforts
http://www.sapient.com/en-us/news/news-articles/a1832.html
8/10/2011
Mashable - Should Governments Monitor Social Media to Prevent Civil Unrest?
Criminal or political — or both — the “social media riots” of London have shown how almost any location is susceptible to the rapid assembly these networks afford a younger generation.
http://www.sapient.com/en-us/news/news-articles/a1829.html
8/9/2011
MediaPost - David R. Mitchell
SapientNitro hired David R. Mitchell as vice president, creative in the Chicago office.
http://www.sapient.com/en-us/news/news-articles/a1828.html
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