News Articles

5/28/2012

The Disruptive Trend Of Mobile Technology Here And Around The Globe

WashingtonExec had the opportunity to interview Shah about the differences in implementing mobile technology in developing countries vs developed countries, why the United States is and will continue to be a leader in mobile technology, as well as the paradigm shift mobility is bringing to business.

http://www.sapient.com/en-us/news/news-articles/a1956.html

5/24/2012

Creativity - SapientNitro: Earphone Bully

Sapient Nitro Sydney teamed up with an anti-bullying professional to develop an audio experience that puts listeners in the shoes of a bullying victim over their earphones.

http://www.sapient.com/en-us/news/news-articles/a1994.html

5/20/2012

Boston Globe - Sapient back on top

With revenues that exceeded $1 billion for the first time in its 21-year history, it’s no surprise that Sapient Corp., based in Boston’s Back Bay, is back again as the top services company in the Globe 100, a spot it has occupied for two of the last three years.

http://www.sapient.com/en-us/news/news-articles/a1993.html

5/9/2012

MediaPost - Retailers: Make Friends with Showrooming

Over the last 15 years, Americans have become accustomed to surfing the Web on their laptop or desktop before traversing out to the mall.

http://www.sapient.com/en-us/news/news-articles/a1992.html

5/2/2012

Fox News - How to get started with Tumblr

Though the Tumblr site boasts an incredibly simple design, it may still require some getting used to for first-time users. Here's a quick guide to help you get started.

http://www.sapient.com/en-us/news/news-articles/a1991.html

5/2/2012

Mashable - The Future of Money and Mobile Commerce [INFOGRAPHIC]

Our friends at SapientNitro have compiled research to create an infographic, which details the past, present and possible future of mobile commerce.

http://www.sapient.com/en-us/news/news-articles/a1983.html

4/20/2012

Silicon India- What Is My ROI? The CMOs Digital Dilemma

The article talks about how technology has encouraged an explosion of digital channels that have completely disrupted the way organizations interact with their customers. It highlights five effective tips to equip digital decision makers with the right ingredients to measure and optimize the ROI on their digital spend.

http://www.sapient.com/en-us/news/news-articles/a1950.html

4/17/2012

Ad Age - SapientNitro Signs LeBron James as Client

Miami Heat star LeBron James has turned to adland, asking digital shop SapientNitro to build out his website and boost his ability to engage with fans over social-media channels.

http://www.sapient.com/en-us/news/news-articles/a1982.html

4/12/2012

The Boston Globe - Bertucci’s redesigns for a younger generation

How does a familiar, family-oriented restaurant chain shake off middle age and become cool enough to attract the digital generation?

http://www.sapient.com/en-us/news/news-articles/a1981.html

3/23/2012

PAPERMAG - Meet New York's Real Mad Men and Mad Women

Though we've been rabidly waiting for the scotch-soaked fever dream that is the fifth season premiere of Mad Men, PAPERMAG has decided to quit fantasizing about how Don Draper will look in his mid-'60s suits and turn our thoughts instead to the Mad Men and Mad Women of today's advertising and branding industries.

http://www.sapient.com/en-us/news/news-articles/a1967.html

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