News Articles

4/15/2010

Washington Business Journal - Daily People On the Move

Sapient Government Services Inc. appointed Teresa Bozzelli vice president to lead its U.S. government business.

http://www.sapient.com/en-us/news/news-articles/a1475.html

4/7/2010

SHOOTonline - Alan Pafenbach Named Creative Director At SapientNitro

Alan Pafenbach, whose work includes the lauded Volkswagen "Drivers Wanted" campaign back when he was managing partner/executive creative director at Arnold Worldwide, Boston, is joining SapientNitro as a creative director in Boston. He comes aboard the Boston office on the heels of it winning all digital duties globally across Chrysler's Dodge, Jeep and Ram brands.

http://www.sapient.com/en-us/news/news-articles/a1460.html

4/1/2010

Figaro Digital - Multi-Channel: How To Get It Right

Nigel Vaz, managing director, SapientNitro, explains why successful multi-channel marketing requires holistic thinking and outlines the best way to integrate emerging channels into a long-term marketing strategy.

http://www.sapient.com/en-us/news/news-articles/a1369.html

4/1/2010

Reuters - Blogonomics: Monetizing Passion

In my continuing attempt to come up with bright ideas for how bloggers can turn traffic, readers, and influence into money, I met this morning with interactive marketing executive Gaston Legorburu of SapientNitro.

http://www.sapient.com/en-us/news/news-articles/a1371.html

4/1/2010

Advertolog.com - POWERADE SPORTS DRINK: Deep-dive

As FIFA World Cup fever takes hold, a new global integrated marketing campaign connecting Powerade to the action was unveiled today. The campaign, developed for The Coca-Cola Company by SapientNitro is novel not only in its content, but also in the technology is uses. The campaign will launch in 20 markets including Europe, Latin America and the United States.

http://www.sapient.com/en-us/news/news-articles/a1480.html

3/30/2010

The New York Times - Marketers in Warm-Up for World Cup

The campaign, which carries the theme “Keep playing,” is the first work for Powerade from the SapientNitro unit of the Sapient Corporation, which was recently named the worldwide digital agency for the brand. SapientNitro is also creating the nondigital elements of the campaign like the TV, print and outdoor ads.

http://www.sapient.com/en-us/news/news-articles/a1385.html

3/15/2010

Media Week - Auto Trader's new app reads car number plates

Auto Trader, the car brand owned by Trader Media Group, has released an iPhone app that uses image recognition technology to read car number plates.

http://www.sapient.com/en-us/news/news-articles/a1389.html

3/8/2010

Wall Street Transcript - Interview with CEO Alan Herrick

Sapient CEO Alan Herrick talks about the history of Sapient, its evolution, changing customer behavior paradigms, and the role of technology as the big disruptor.

http://www.sapient.com/en-us/news/news-articles/a1411.html

3/5/2010

Northeast Executive - SapientNitro: Joining Forces

After an acquisition and merger in 2009, this advertising agency increased its digital presence, enhancing traditional services and making clients very happy, says Kathy Delaney.

http://www.sapient.com/en-us/news/news-articles/a1412.html

2/19/2010

AdWeek - SapientNitro Adds Chrysler Digital

SapientNitro has bested longtime incumbent Organic to win lead digital duties for Chrysler, including the Dodge, Jeep and Ram nameplates.

http://www.sapient.com/en-us/news/news-articles/a1386.html

Media Contacts

Alliances

Connect

CONTACT US

Global Markets

SapientNitro