News Articles

4/20/2012

Silicon India- What Is My ROI? The CMOs Digital Dilemma

The article talks about how technology has encouraged an explosion of digital channels that have completely disrupted the way organizations interact with their customers. It highlights five effective tips to equip digital decision makers with the right ingredients to measure and optimize the ROI on their digital spend.

http://www.sapient.com/en-us/news/news-articles/a1950.html

3/22/2012

Hindu Business Line- It's a Kodak moment!

The article titled It's a Kodak moment! elaborates on the concept of Social Commerce and talks about its impact in the socially connected world. It explores how facilitating connections and conversations can help create opportunities for commerce.

http://www.sapient.com/en-us/news/news-articles/a1918.html

3/15/2012

Hindu Business Line- A touch of magic realism

The story titled 'A touch of magic realism' talks about the increasing awareness and usage of augmented reality (AR) in India. It also elaborates on how companies are investing in digital media and with the rise in sale of smartphones, augmented reality could break the clutter in the traditional media.

http://www.sapient.com/en-us/news/news-articles/a1916.html

3/14/2012

Silicon India- A rapid change awaits BFSI segment, thanks to new regulations

The article titled ‘A rapid change awaits BFSI segment, thanks to new regulations’ showcases SGM as a thought leader. It covers topics such as trends that CIOs are noticing, impact on businesses and key priorities for the year. Silicon India has launched it's first print edition which carries this story.

http://www.sapient.com/en-us/news/news-articles/a1920.html

2/14/2012

Views from the Executive Suite: Bettering Government Through Commercial Best Practices

An exclusive interview with Teresa Bozzelli, President, Sapient Government Services

http://www.sapient.com/en-us/news/news-articles/a1907.html

1/12/2012

Teresa Bozzelli profiled by Fairfax Woman's Magazine

Heroines in Technology honors local women who balance demanding roles in the fast-paced technology sector with significant commitments to community service.

http://www.sapient.com/en-us/news/news-articles/a1880.html

12/22/2011

WGSN - Digital Alternatives

SapientNitro, an interactive marketing and creative design service, has developed a virtual dressing room mirror, dubbed the digital fitting room of the future.

http://www.sapient.com/en-us/news/news-articles/a1932.html

12/20/2011

Creativity - Vail Resorts: EpicMix 2011

Vail Resorts has added photos and social media sharing this year to its EpicMix app, launched last year to track skiers' activities on the mountain.

http://www.sapient.com/en-us/news/news-articles/a1936.html

12/19/2011

MediaPost - Buyers Seek Deals With Mobile Devices

They may have paid a pretty penny for smartphones, iPhones, tablets and other mobile toys, but Americans are relying on the devices to serve as high-tech divining rods for bargains and year-end deals.

http://www.sapient.com/en-us/news/news-articles/a1872.html

12/15/2011

Campaign China - SapientNitro appoints Jason Chau as China managing director

SapientNitro China has appointed Jason Chau in the newly-created position of managing director.

http://www.sapient.com/en-us/news/news-articles/a1935.html

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