Agency Spy - Sunglass Hut Taps SapientNitro for Digital Duties
By: Kiran Aditham
It's definitely not on the level of February's Chrysler win, but SapientNitro
has announced that it's picked up interactive design and marketing duties for
Sunglass Hut, the mall staple that's part of Italy-based Luxottica Group.
We've been told that approximately 10 agencies were involved in the review.
Three years ago, it was R/GA that signed on to expand the brand's online
presence via a site redesign. But now it's in SapientNitro's hands as the latter
agency will handle the whole spectrum of SH's digital efforts, from Flash design
on the Sunglass Hut ecommerce site to digital promotions for brands like Oakley
which are sold at the store.