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Q&A: Adrian Slobin, Global Innovation Lead At SapientNitro

virtual reality tech’s product-consumer interactions could change how we interact with the world.


Marketing Leaders Predict: Will 2016 Be The Year Of Creativity?

Creativity and fearlessness in marketing are making a comeback.


Publicis.Sapient Acquires Minority Stake in Artificial Intelligence Company Lucid

Publicis Groupe division will launch new AI practice as part of the deal


You’re a fan 365 days a year

Inside the Miami Heat’s app strategy


Why Your Company Needs to Hire a CMTO

How to define and recruit the right tech-marketing leader


Can Virtual Reality Become a Mass Marketing Play?

“the play is really to create a wow factor,” when it comes to doing something with virtual reality


How technology can add sparkle to the cosmetics industry

Cosmetics brands could unlock growth by using digital to enable experimentation and self-expression


Be the Gryphon: How you can be a digital predator like Amazon

To be a Gryphon is not about age or size, but about state of mind.


Virtual Reality Is the Next Frontier for Retail

Three Steps to Develop a Cohesive VR Experience


Piercing the algorithmic bubble: brands need serendipity to grow

It is the responsibility of a brand to ensure serendipity prevails.

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  • Geoff Whitehouse

    +44 (0) 207 456 6550