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When research goes wrong

As the election proves, research does not always represent the reality.


How digital activity logging is changing customer research

New tools are unlocking a world of knowledge about how people use technology


Women in Business: Stacy Simpson, Chief Communications Officer, SapientNitro

In this capacity, she oversees global communications, strategic and brand marketing strategies


SapientNitro helps digital advertising take on a greater marketing role

SapientNitro rides the trends — and the agency believes streaming video is the next big one.


Sixense Teams up with SapientNitro to Show VR’s Marketing Potential

SapientNitro Believes that Virtual Reality is the Way Forward for Brand Engagement


British Airways appoints Sapient Nitro as digital agency of record

As a result, Sapient will take over running the airline's digital platforms


Sixense, SapientNitro launch VR platform so you can shop in the Andes

Sixense and SapientNitro announce the availability of a VR shopping platform they call vRetail


Red Sox fans gear up for Opening Day at Fenway Park

The Boston Red Sox and Fenway Park were ready for another season of baseball.


Think SXSW has lost its cool? Here’s why you’ll still be back next year

We heard quite a bit of lamenting this year that SXSW is not what it used to be

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Media Contacts

  • For Sapient and SapientNitro inquiries, please contact:

  • Stacy Simpson

    Chief Communications Officer



    For Sapient Global Markets inquries, please contact:

  • Geoff Whitehouse

    +44 (0) 207 456 6550