When research goes wrong
As the election proves, research does not always represent the reality.
How digital activity logging is changing customer research
New tools are unlocking a world of knowledge about how people use technology
Women in Business: Stacy Simpson, Chief Communications Officer, SapientNitro
In this capacity, she oversees global communications, strategic and brand marketing strategies
SapientNitro helps digital advertising take on a greater marketing role
SapientNitro rides the trends — and the agency believes streaming video is the next big one.
Sixense Teams up with SapientNitro to Show VR’s Marketing Potential
SapientNitro Believes that Virtual Reality is the Way Forward for Brand Engagement
British Airways appoints Sapient Nitro as digital agency of record
As a result, Sapient will take over running the airline's digital platforms
Sixense, SapientNitro launch VR platform so you can shop in the Andes
Sixense and SapientNitro announce the availability of a VR shopping platform they call vRetail
Red Sox fans gear up for Opening Day at Fenway Park
The Boston Red Sox and Fenway Park were ready for another season of baseball.
Think SXSW has lost its cool? Here’s why you’ll still be back next year
We heard quite a bit of lamenting this year that SXSW is not what it used to be
Technology mindfulness and the ethics of data: