Investor News

CAMBRIDGE, Mass., January 4, 2006— Sapient (NASDAQ: SAPE), a business innovator, today announced that it has completed the acquisition of Planning Group International, Inc. (PGI), a Miami-based integrated marketing agency that specializes in online, offline and multi-channel marketing strategies and programs.  The acquisition, which closed on January 3, 2006, expands Sapient’s marketing services to include advertising, brand development, direct marketing, data mining, paid search, and media planning and buying.  With the acquisition, Sapient has formed a new business unit called Experience Marketing, which is being led by Gaston Legorburu, PGI Chief Executive Officer and Managing Partner.

“To attract today’s consumers, marketing leaders must look beyond the traditional channels.  In bringing together Sapient’s expertise in the Web with PGI’s track record in integrated marketing, we are creating an innovative agency model with the breadth and capabilities to help businesses truly engage today’s multi-channel consumers,” said Legorburu, who has been named a Sapient senior vice president.

About Sapient

Sapient, a business innovator, helps clients achieve extraordinary results from their customer relationships, business operations and technology.  Leveraging a unique approach, breakthrough thinking and disciplined execution, Sapient leads its industry in delivering the right business results on time and on budget.  Sapient works with clients that are driven to make a difference, including BP, Citadel Investment Group, Essent Energy, Harrah’s Entertainment, Hilton International, Janus, National Institutes of Health (NIH), Sony Electronics, Sprint Nextel, the U.S. Marine Corps, and Verizon.

Founded in 1990, Sapient is headquartered in Cambridge, Massachusetts, and operates across North America, Europe and India. More information about Sapient can be found at www.sapient.com.

Sapient is a registered service mark of Sapient Corporation.

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