Three days of workshops, presentations, panels, and networking with information architects from across Europe and around the world.

More information: http://www.euroia.org

Axel Rösgen & Carmen Fehrenbach, SapientNitro Germany, will have have a presentation around "The New, Smart Customers: How They Really Buy and How We Can Address This", September 24, 11:45-12:30

Here some more information on what the presentation is all about... It is not online or offline. Customers gather information and buy their desired products and services in both worlds: The new flat screen, the three week trip through Asia or their car insurance. There is no unique and simple pattern for the when and why. The internet as well as the real world provide tremendous possibilities to get information on product details, prices, reviews and recommendations. Be it a friend in the bar, the staff in the shop, a review in the online forum or a post on Facebook.

With the growth of mobile internet and camera equipped devices that just need a bar code on the product to get more information it has even become more complex. All this makes it important that we and our clients think much broader when creating new offers. Multi channel marketing and Multi channel commerce are two important pieces of that pie. But they are not the only ones. We want to give some insights in customer behaviour and show methods to address these. Learn how to use quantitative web analytics and qualitative user research methods to understand better how our customers behave and think in both worlds. With some examples we want to show how this can be addressed and what role(s) an Information Architect can play in that interesting game.