Shop.org’s exclusive focus is to provide a forum for retail executives to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing. The association is focused on the challenges and opportunities most pressing to Digital Retail: 
- Web 2.0 and its empowering effect on online shoppers
- Best practices in online marketing and merchandising
- Analytics and how to make your findings work for your business
- Customer-focused website design
- Multichannel integration