Advertising executives from 90 countries come  together during arguably the most important week to  the advertising community, the Cannes Lions International Advertising  Festival.  To kick off this incredible week of award  ceremonies, seminars, workshops, master classes, exhibitions, and screenings,  SapientNitro will co-sponsor the opening night gala on June 22nd, 2010  on La Croisette Beach and host the VIP lounge.