Chris Clarke

Co-Executive Director, Worldwide Chief Creative Officer- SapientNitro

Brand lead thinking is even more important than ever with technology forever blurring the line between experiential and transactional. SapientNitro is about building the business case for brands and the branding case for business.

At the tender age of 23, Chris founded Pure Creative,  which quickly expanded into seven offices, becoming one of Asia’s hottest  creative agencies. Pure Creative housed a blue-chip client base that included  Mars, Inc., P&G, Australian Tourist Commission and Coca-Cola. In late  1999, Chris sold Pure Creative to Bcom3 (Leo-Burnett - D’arcy). Chris   then founded Nitro. Nitro’s first office was in Shanghai and then  subsequently  opened offices in Melbourne, London, Moscow, Sao Paulo,  Tokyo and New York.   Chris oversaw Nitro’s recent merger with  Sapient, becoming CEO of  SapientNitro. 
 
As Chris  continues to play a guiding role in  our powerful global network, he  remains passionate and active in many  philanthropic endeavors, including  a ‘Celebration of Life’, a children’s  charity helping to rebuild the  Royal Children’s Hospital, and Millennium  Promise, whose mission is to  supply villages in need, around the world, with  the basic essential  elements needed to become self sustaining.