News Articles

1/4/2010

Think Differently: Update Your Stats to Unlock Outcomes

What began as an innovation for fighting crime in New York City has matured into a powerful framework applicable to functions across multiple government agencies. The CompStat model has proven to be far more than merely an effective crime-fighting tool. It is a fungible management method that has blossomed into a promising and effective means of managing organizational, municipal, and regional per

http://www.sapient.com/en-us/News/News-Articles/a1348.html

12/7/2009

Brand Week - 1-800-Flowers Spreads ‘Warm, Fuzzy’ Feeling

With the help of SapientNitro, 1-800-Flowers.com has unveiled a holiday campaign that plays up the tender feeling consumers get from receiving flowers.

http://www.sapient.com/en-us/News/News-Articles/a1356.html

11/16/2009

People News: Award-Winning CD Nathan Hackstock Joins Sapient Interactive

Award-winning creative director Nathan Hackstock has joined Sapient Interactive as its West Coast creative director.

http://www.sapient.com/en-us/News/News-Articles/a1357.html

7/24/2009

Federal Computer Week - Security risks evolve alongside social media

Facebook and Twitter make it possible for government agencies to communicate and interact with the public in ways not possible just two years ago. But these social media tools also create new types of security risks that agencies must anticipate and plan for.

http://www.sapient.com/en-us/News/News-Articles/a1036.html

4/23/2009

Bewitched by Twitter by Sapient's Rob Gonda

The seemingly endless media and industry fawning over Twitter has led to the widespread debate over the merits of real-time search and the future of the search industry. Yes, Twitter is an amazing service that allows people to share their thoughts, however poignant, painful or pointless, about events as they happen. The hype, however, is reaching a fever pitch only exacerbated by Google acquisitio

http://www.sapient.com/en-us/News/News-Articles/a1019.html

4/1/2009

EContent - Enterprise Portals: Reborn and Transformed by the Social Web

http://www.sapient.com/en-us/News/News-Articles/a1013.html

3/3/2009

Ad Age - What’s Next After Skittles.com? by Sapient's Freddie Laker

http://www.sapient.com/en-us/News/News-Articles/a988.html

3/2/2009

Here Today, Gone Tomorrow: How to Get the Most Out of Your Ads by Sapient's Freddie Laker

http://www.sapient.com/en-us/News/News-Articles/a987.html

2/25/2009

DM News - Hawaiian Airlines selects Sapient for e-mail and DM services