Bertucci’s Selects SapientNitro as Agency of Record
BOSTON – January 30, 2012 – SapientNitro SM, part of Sapient (NASDAQ: SAPE), today announced that it has signed an agreement to become the new agency of record for Bertucci’s, a Massachusetts-based restaurant group known for its signature brick oven cuisine.
SapientNitro’s scope of services will include research and strategy development, website development, rich media and online creative, broadcast production, print and radio advertising, media planning and buying, and menu development. SapientNitro will begin working with Bertucci’s to market its new menu, as well as develop an episodic YouTube series featuring new Executive Chef Jeff Tenner.
“We are excited to work with SapientNitro to help evolve our beloved thirty-year-old brand,” said Skip Weldon, SVP Marketing, Bertucci’s. “As our customer base changes, Bertucci’s needs to continue to innovate to stay relevant in the marketplace. Innovation is critical in our marketing communications, and we look to SapientNitro to help lead our brand in connecting with the next generation of Bertucci’s customers. We have been impressed with their knowledge of the market and their ability to turn these insights into compelling creative that will help Bertucci’s become more meaningful to today’s restaurant consumers.”
Bertucci’s, with nearly 100 restaurants in 10 states, tapped SapientNitro to enhance awareness and sustain relationships with existing customers while introducing the brand to the Millennial generation. SapientNitro will deploy multi-channel marketing strategies based on the pillars of brand authenticity, culinary craftsmanship, local engagement with customers, and a focus on creating a more social shareable experience.
“Bertucci’s is at a pivotal time in its business with a dynamic new head chef and a shifting customer base,” said Eric Healy, Vice President and Business Lead at SapientNitro. “We look forward to integrating strategy, creative and multi-platform technology to help evolve Bertucci’s in a competitive marketplace.”
Bertucci’s will also have access to SapientNitro’s proprietary tool, BridgeTrack, an advertising campaign tracking and measurement platform that enables customers to measure and optimize campaigns in real-time.
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
Like the original pizzerias and trattorias of Italy, Bertucci's started as a place for friends, family and neighbors to gather. That was in 1981 in Somerville, Massachusetts. And now friends, family and neighbors gather in 95 restaurants in ten states and the District of Columbia. And that's because since 1981, Bertucci's has stayed true to its origins. Honesty and passion are still at the heart of every Bertucci's meal. A passion for flavors, a passion for creativity and a passion for tradition.
# # #
Sapient is a registered service mark of Sapient Corporation.