Press Releases

CAMBRIDGE, Mass., May 4, 2006 - Sapient (NASDAQ: SAPE), a business innovator, today announced it has been ranked second in the “Top 50 Interactive Agencies” listing in the 62nd annual Advertising Age Agency Report. Additionally, the company was ranked #12 in the Report’s “World’s Top 25 Marketing Organizations.” Sapient, well known for its expertise in the Web and digital media, helps clients exploit the possibilities created by the rapid evolution of media, advertising and technology. Citibank, Celebrity Cruises and Sony Electronics are among the leading marketers who partner with Sapient to develop innovative multi-channel marketing strategies that drive brand loyalty, profit and growth.

According to Forrester Research(1), three technology trends — media fragmentation, addressability, and interactivity — have converged on the world of marketing and advertising creating “a new era of Left Brain Marketing,” where analytical strategies grounded in deep audience knowledge dominate. Sapient brings a unique ability to today’s fast-changing marketing landscape by creating compelling consumer experiences and providing marketers with real-time campaign management and measurement.

"We are proud to be recognized among the leaders in interactive marketing,” said Gaston Legorburu, senior vice president and head of Experience Marketing at Sapient. “We are defying the traditional agency boundaries and offering a truly innovative model that combines exceptional creative talent with a full range of marketing services and the largest technology team of any agency in North America, if not the world.”

Sapient’s Experience Marketing services include advertising; brand development; web solutions and technology; direct marketing; data mining; natural and paid search; offline merchandising; media planning and buying. Additionally, Sapient provides clients with clear campaign insights, management and measurement through BridgeTrack®, its proprietary digital media marketing and analysis platform.

Advertising Age’s complete Agency Report is included in the May 1 issue of the publication and can be viewed at www.adage.com.

About Sapient

Sapient, a business innovator, helps clients achieve extraordinary results from their customer relationships, business operations and technology. Leveraging a unique approach, breakthrough thinking and disciplined execution, Sapient leads its industry in delivering the right business results. Sapient works with clients that are driven to make a difference, including BP, Essent Energie, Harrah’s Entertainment, Hilton International, Janus, National Institutes of Health (NIH), Sony Electronics, the U.S. Marine Corps, and Verizon.

Founded in 1990, Sapient is headquartered in Cambridge, Massachusetts, and operates across North America, Europe and India. More information about Sapient can be found at www.sapient.com.

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Sapient is a registered service mark of Sapient Corporation.

(1) Forrester Research, “Left Brain Marketing” - April 2004