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5/9/2011

The Hindu- Only smart firms will ride the next smartphone wave

Only those small businesses that capitalise on the smartphone revolution can gain significant competitive advantage, says Freddie Laker of SapientNitro

http://www.sapient.com/en-in/news/news-articles/a1733.html

5/5/2011

The Hindu Business Line- The digital takeover

The future is around the corner. How digital is set to swamp the advertising world was brought home sharply at AdTech, the premier global technology and advertising event which made its India debut in April in Gurgaon.

http://www.sapient.com/en-in/news/news-articles/a1734.html

5/1/2011

MIT Technology Review - Turning Your Phone into a Wallet

Technologies already exist that could allow mobile phones to function as payment devices.

http://www.sapient.com/en-in/news/news-articles/a1747.html

4/29/2011

Reuters - U.S. ad spending cuts as Japan automakers recover

Japanese automakers and related retailers are trimming their advertising budgets as the supply of cars and trucks dwindle on dealer lots, auto industry executives and broadcast network sources said.

http://www.sapient.com/en-in/news/news-articles/a1746.html

4/26/2011

MediaPost - Ram Truck Launches Outdoorsman Online

Chrysler's Ram Truck division has rolled out a new version of the pickup called the Outdoorsman, designed for people who hunt, fish, camp and are more likely to bring a bowie knife than a camera into the boonies.

http://www.sapient.com/en-in/news/news-articles/a1744.html

4/25/2011

Ad Age - Agency Report: U.S. Agency Revenue Jumped 7.7% in 2010

The agency business has come back to life, with U.S. revenue jumping 7.7% as the domestic market led a 2010 worldwide rebound in advertising and marketing services.

http://www.sapient.com/en-in/news/news-articles/a1745.html

4/15/2011

SHOOT Online - Coming to a Theater Near You?

Industry explores varied possibilities for connecting brands with audiences; DumbDumb makes comedic/strategic web content inroads

http://www.sapient.com/en-in/news/news-articles/a1778.html

3/28/2011

MediaPost - Stratacache, SapientNitro Partner for DO, Customer Engagement

Digital OOH firm Stratacache and marketing-services firm SapientNitro are partnering to offer customers new capabilities in cross-channel campaigns and customer engagement.

http://www.sapient.com/en-in/news/news-articles/a1695.html

3/25/2011

Consulting Magazine - Is 'Social Commerce' the Next Big Thing?

Taposh Dutta Roy and Rekha Rajasekharan discuss the impact of social media on individuals and businesses and provide an insight as to what consultants need to know while recommending strategies for Social Media to their clients.

http://www.sapient.com/en-in/news/news-articles/a1689.html

3/23/2011

Technorati - SXSW Interactive: Interview with Hilding Anderson from SapientNitro

Hilding Anderson discusses the culture behind SapientNitro, how they manage research, strategy and technology for their clients and some of their latest and greatest projects produced by SapientNitro.

http://www.sapient.com/en-in/news/news-articles/a1688.html

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