Press Releases

CAMBRIDGE, Mass. – November 19, 2007 – Sapient (NASDAQ: SAPE) today announced that the United States General Services Administration (GSA) has awarded the company placement on the Advertising and Integrated Marketing Solutions (AIMS) Schedule.  AIMS is a GSA Federal Supply Schedule (FSS) that designates vendors as approved—meaning any government agency or organization can purchase advertising and marketing services from those on the schedule.

Sapient is the largest independent interactive agency in the world—and by being named to AIMS Schedule 541, it can offer its award-winning services directly to the government.  Whether identifying and affecting behavior, improving inefficient business processes, or helping an organization stand out—Sapient’s expertise in interactive marketing, web development, media planning, strategy and analytics will help organizations solve their critical marketing challenges.

“Interactive marketing programs have steadily grown in importance as government agencies find themselves needing to properly message, position and drive awareness of their federal programs—but with less and less funding to do so,” said Cindi Marsden, vice president of government services at Sapient.  “By combining the right talent and tools with proven best practices and a results-driven approach, Sapient will help government agencies create impactful, lasting national campaigns.”

About Sapient
Sapient, a global services firm, operates two groups—Sapient Interactive and Sapient Consulting—that help clients compete, evolve and grow in an increasingly complex marketplace.  Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise.  Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Sapient’s passion for client success—evidenced by its ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale.  Leading clients, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the company’s unique approach to drive growth and market momentum.  Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India.  For more information, please visit www.sapient.com.

Sapient is a registered service mark of Sapient Corporation