CAMBRIDGE, Mass. — April 22, 2008 — ATG (Art Technology Group, Inc., NASDAQ: ARTG), the top-ranked e-commerce platform and optimization services provider, and global services firm Sapient (NASDAQ: SAPE - News), today announced the formalization of the companies' strategic partnership. The two companies already have been working closely together on e-commerce and Web marketing projects for many of the world's leading brands. The foundation of success built from these experiences has quickly evolved into an industry leading joint value proposition for delivering highly differentiated on-line and multichannel experiences to the retail, consumer goods, media and telecommunications marketplaces.
From strategy to tactics, design to deployment, marketing to management, ATG and Sapient bring a comprehensive approach to delivering e-commerce solutions that drive increased revenue, greater operational efficiency and improved customer loyalty. Sapient's interactive marketing and consulting teams are currently working on ATG engagements throughout the United States, Canada, Great Britain, Germany and India.
"ATG and Sapient have a proven track record, helping myriad companies achieve tremendous growth on the Web," said Drew Reynolds, senior vice president of corporate development for ATG. "Our offerings and customer base complement each other, and by extending our partnership into our target markets globally, it will enable us to more quickly and easily bring our combined strengths to bear for customers worldwide."
"We continue to see an unprecedented market demand for more customized multi-channel online experiences and advanced e-commerce initiatives worldwide," said Chris Davey, senior vice president, Sapient. "Our clients seek partners who can help them implement better tools and techniques for driving higher conversion rates, increased traffic and greater share of wallet. Furthermore, they look to us to create highly differentiated online and multichannel experiences that drive growth in their businesses. We find that ATG's e-commerce latform and our deep knowledge of how to apply it to improve overall marketing, merchandising and multi-channel sales are a powerful combination."
In 2008, Sapient has significantly increased the number of developers and architects who are ATG certified and the company already has an impressive global team of technology implementation experts in place who are trained and experienced with ATG's suite of ecommerce software products.
The ATG Commerce Suite is a set of flexible, component-based e-commerce software applications that enable merchants to personalize the online buying experience for their customers, making it easy for them to find desired products, comparison shop, register for gifts, pre-order products, redeem coupons and execute many other useful features. In the most recent Forrester Wave(TM): Commerce Platforms report, Forrester Research ranked ATG's B2C e-commerce software suite as the number one current offering. Gartner, Inc. also positioned ATG in the "Leader" quadrant in its most recent E-Commerce Magic Quadrant report.
About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) provides the e-commerce platform and e-commerce optimization services that the world's most customer-conscious companies use to power their e-commerce Web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand of e-commerce optimization services - including the world's most widely used click to call offering - dramatically increase conversions and order size and enhance customer support. ATG's solutions are used by over 900 major brands, including AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. For more information, please visit http://www.atg.com.
About Sapient
Sapient, a global services firm, helps clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award winning creative, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.
Sapient's passion for client success - evidenced by its ability to foster collaboration, drive innovation and solve challenging problems - is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients including Harrah's Entertainment, Sony Electronics, Staples, Vodafone, Royal Mail and Barnes and Nobles College Booksellers rely on the company's unique approach to drive growth and market momentum. Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India. For more information, please visit http://www.sapient.com.
Sapient is a registered service mark of Sapient Corporation. ATG and Art Technology Group are registered trademarks, and ATG Wisdom is a trademark of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
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